Website Marketing

Paid Search Advertising

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Paid search advertising or pay per click advertising refers to search engine advertising such as Google AdWords (Yahoo and MSN have similar paid search programs available). With paid search advertising, you only pay each time someone clicks from your ad on the search engine (e.g. Google) through to your website. What is the main benefit of this type of online advertising? You will see an immediate increase in targeted website traffic and potential new clients. Talk to us about our monthly paid search campaign management services.

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Website Optimization

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Website optimization refers to making improvements to help your website rank better in search engines, but we also consider ways to optimize your website to improve your site users' experience while they visit your website. Specific types of website optimization solutions we look at include SEO copywriting and website content development, optimized website coding, naming strategy improvements, internal link building, inbound link building and site usability.

Interested? Get in touch.

Online Marketing Review

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This report is a great introduction to online marketing if you're not sure where to start! You will learn what's working on your website in terms of the ease with which visitors are able to navigate your site and obtain information and suggestions for improvement of your website's optimization. We also provide recommendations outlining where your online marketing dollars would be most effectively spent to meet your unique needs and deliver return on your investment.

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Landing Page Development

There are times when an advertising campaign needs to send users to a specific 'landing page' on your website as opposed to the homepage or another general site page. We can assist you with your landing page development... a must have if you are doing any sort of paid search advertising!

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Blogging

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A blog is a fantastic way to improve your search engine optimization while encouraging repeat visitors and increasing visitor retention. But if you don't have time to blog on a regular basis, we can help you by providing content rich blog posts for your website. Don't have a blog? Be sure to check out our Blog Implementation service.

Interested? Get in touch.