What’s the difference between a Facebook connect app and a regular Facebook application? Why would your business or website be interested in Facebook connect?
A Facebook Connect App is where visitors can login to a website with their Facebook ID, connect with their friends and update their Facebook newspage – all without visiting Facebook.com.
For example, they could go to your web site, rather than the normal registration and sign in with Facebook username / password. Users can then connect with any other Facebook friends they have that use your site or service and send updates to Facebook like ‘Dave brought a cool thing from XXX store’ automatically. What are the reasons it is popular?
- Makes registration simple and attractive
- Brings your social network to the site
- Markets and promotes to your social network by hooking back to Facebook
You can see how different companies have used Facebook connect here:
http://mashable.com/2009/01/12/facebook-connect-implementations/
On the other hand, a Facebook App, is an application which runs inside Facebook. For example these ones: http://www.facebook.com/apps/directory.php or you can check out Facebook’s own list of examples.
People need to install the Facebook application and so that presents the possibility to do a viral campaign within Facebook however a Facebook Connect application can be more appealing. Why? A lot of people use Facebook so Facebook Connect is very relevant for a large audience. Not so many people are as fanatical about installing Facebook Apps.
Interested in using Facebook Connect to connect with your target audience? We can help! We build social and viral media campaigns all the time and can easily help you get Facebook connect working for your business or service.
Tags: Facebook applications, Facebook Connect, Online Marketing, Social Media
