So, we’re not all perfect typists. We occasionally hit the wrong key when we’re working hard in front of a computer screen. Shocking that we’re a little human from time to time, isn’t it? So, what happens someone does type in the WRONG website address into the browser address window?
Well, you need to ensure your website is set up to still obtain those precious site visitors, even if they DO type in your website address incorrectly. Web site usability and traffic retention can play a vital role in helping you make the most out of each and every visitor. We call these direct URL typing visitors ‘direct type-in traffic’.
Perhaps they type in: http:www.yourdomain.com/spellingerror
What does that person see?
Much of the web has started to embrace the 404-error page as a solution. And, hopefully you have as well. But if you haven’t, how can you help ensure these mis-typists will find their way to the valuable information they seek on your website? You need to develop a 404-error page that provides a sufficient overview of your website structure in an easy to digest way.
A great 404 page to mimic is Apple’s own: http://www.apple.com/213123312
Essentially, create a site map for your error page and have each item link to its appropriate page. In addition, if you have a website search box, consider capitalizing on that search tool in the same way that Apple does. You’ll also notice that the main menu navigation is still located at the top of the Apple error page, which is a great way to use brand awareness to communicate to users that they have indeed located the right site, just the wrong page.
But what if users accidentally type in a domain with a spelling error or a different extension such as .ca or .biz? If you haven’t already done so, it’s time to try and scoop up those domains and use what’s called a 301 redirect. Companies can register similar “misspelled” domains and re-direct them to the “correct” website. Registering similar common misspellings or typos for your current domains is a good way to ensure you’re getting all the visitors that are looking specifically for you.
Need help purchasing similar domains or creating a useful 404-error page? Give October 17 Media a shout.
Tags: 302 redirects, 404 error pages, web site traffic, web site usability
