Blog

As one of Vancouver’s internet marketing wizards, we’ve decided to share with you just one of the many things we do to tweak pay-per-click campaigns in order to get results. Yes, we’ll share with you one of our tricks of the trade. We’re not in the habit of giving away our favourite tips and techniques but we figure a bit of insight might help explain why we get paid to professionally manage campaigns.

Okay, so here it is…

You see those Google ads on the right side of your search results page? The sponsored ones? Well, we buy those on behalf of our clients and part of managing online advertising is deciding what those ads say.

In Google ads there are four lines of text.
Title
First line of ad text.
Second line of ad text.
Web site address.

Argh. It’s that third line of ad text that does many people in. What to write? What to write? A small number of web surfers (approx 5%) will click on the first ad in the list, no matter what it says, but it’s still possible to save click costs every year by making sure that you are proactively reaching the customers that matter to you most. Here is one of my favorite Pay Per Click tips; it’s simple to do and it’s a no-brainer.

Google lets you put a phone number in your AdWords Ad. So, if you have sales people who answer the phone, you can save the cost of a click (for some advertisers, this may even be as much as $5!) with a well placed phone number. It emphasizes local promotion and communicates that you are relevant to their local search results.

If you can, use a unique phone number to track the effectiveness and ROI of your ads. For example, you might try an ad like this:

Vancouver Dentist
Laser Dentistry! Where Technology
Meets Comfort. (604) 123-4567
www.domainname.com

Dr. Name Here
Voted Top Dentist Georgia Straight
New Patients: (604)123-4567
www.domainname.com

This simple tip is well worth testing to see if it benefits your campaign.
Love the idea? Don’t even know where to start? No problem. Give us a shout.

Tags: AdWords, Google AdWords, Pay-Per-Click, PPC Stra

This entry was posted on Friday, May 16th, 2008 at 5:17 pm and is filed under Marketing Ideas, Online Marketing, Web Performance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.