Who wouldn’t want to market to women when this segment has the decision making authority and purchasing power to RULE THE WORLD! 
It’s especially important on Facebook to have your updates show up on the top of fans’ News Feeds rather than getting buried under the bounteous (and more recent) other updates being made. Timing is of the essence. So when are women online to actually receive those brilliant marketing messages you’ve created?
A recent report by Google in June 2010 shows that women mostly do their research in the mornings, while women who don’t have children go online in the evenings. I wonder why. 
The data was from a study conducted by OTX in March 2010, where they asked 4,896 women “What time of the day do you typically go online to gather information?” (more…)
