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Posts Tagged ‘Viral Marketing’

Introducing…PINTEREST!

Posted on by Tamara Brooks

Even WE get a little tired of Facebook from time to time. Sheesh!

We thought we’d tell you about a really funky new social media site that is gaining speed super quickly and could be an amazing resource for businesses to show the world what they do! When the proof is in the pudding, it’s not hard to sell. Anyhow… it’s called Pinterest!

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Twibbon: Social Media Bumper Sticker

Posted on by Flora the Intern

Twibbon Examples of Twibbons

Social media marketing is all about virality, and Twibbon is an easy and fun way to help promote awareness about an important cause, event, or a brand. Twibbon allows users to visibly show their support for a cause by overlaying a small icon, or “Twibbon”, on their profile pictures on Twitter and Facebook. If you’ve been hanging around on Twitter for a while, you’ve probably noticed a few already: the red ribbon for World Aids Day, the Vancouver Canucks logo, and the IE 6 Must Die icon are just a few examples of successful Twibbons.

While Twibbons usually take up a small corner of your avatar, a little embellishment goes a long way. Think about it: when you’re stuck in traffic in a sea of cars, you probably don’t pay much attention to the cars around you, unless 1. It’s a Lamborghini, or 2. It’s got a sweet bumper sticker! Whether it’s a fish symbol, a Transformers logo, or a funny quote, people take notice. Now imagine hundreds or thousands of people sporting your “bumper sticker” on their avatars and how that would look on a Twitter or Facebook news feed!

The viral nature of Twibbon can help you increase your following and likes. Want to try it out for free? It’s pretty easy:

  1. Choose a Cause. What are you passionate about? It could be anything from a charity, an upcoming conference, your favourite holiday… pretty much anything! But be sure to check if a Twibbon has already been made for your cause.
  2. Design your own Twibbon. You can choose from the series of stock images that Twibbon provides, or open up Photoshop (or another graphics editing program of your choice) and create your own. Just make sure that it’s 200 x 200 pixels and that the background is transparent so that the rest of the profile picture is visible behind the Twibbon. Save it as a PNG.
  3. Create your Twibbon. Go to http://twibbon.com/create, choose to connect with either Facebook or Twitter, and allow access to your account (don’t worry, we checked for you, it’s safe :) ). Fill in your email, as well as the name and description of your cause.
  4. Upload your Twibbon.
  5. Click “I just want a free campaign”. And tada! Your Twibbon is now created!
  6. Add your Twibbon to your profile picture. Position and preview your Twibbon and click “Show my support now!” The Twibbon will be added to your profile picture and Twibbon will post a tweet on your behalf to promote the cause.

Check out the quick one that we made for October 17 Media and add it to your profile picture if you <3 us: http://twibbon.com/join/October-17-Media

So go on, slap on your virtual bumper sticker… and be sure to share your causes with us!

Chilling with the Old Spice Guy at the Emmy’s

Posted on by Tamara Brooks

Emmy Winner Old Spice Guy This is L.A.! Tamara Brooks, co-founder of October 17 Media was living up the life at the 62nd Annual Emmy Awards with her Emmy-nominated hubby (for his Special Effects work on Stargate Universe) just at the end of August. And guess who she got to hang out with? None other than The Old Spice Guy aka Isaiah Mustafa.

All you avid October 17 Media blog readers out there know we’re big fans of Old Spice’s recent marketing campaigns. The recent video responses to fans’ Twitter and Facebook Wall questions was a fantastic viral explosion on the web back in early July 2010. Check out this video of him on Ellen – he really is that nice, down-to-earth and cool! As with any online marketing firm, Isaiah, we love you <3

We're big on social media and love creating online marketing contests to increase traffic to websites and raise brand awareness. Find us @oct17 for social media tips and become a part of the family on Facebook!

How to Promote Your Social Media (Contests, “Like” Boosters, Link Trackers)

Posted on by Priscilla the Intern

Social Media Promo Candy StoreOh. Yes. We. DID.

We came up with a whole list of tips you can use to pump up your Facebook, Twitter and other social media pages like YouTube or Flickr. Implementing these ideas at the right time, right place and right market will help you get more fans and more interactions (perhaps you are marketing to women?). If this list were a candy store, it’d be called Engage – come on in, feast your eyes on the delectable treats to the right and pick & choose what suits your fancy. Samples provided (like BlogPerfume’s 27 free social media icons here)!

The mantra to remember as you ponder and peruse is quality over quantity. Especially for Facebook, avoid posting more than one quality post per day. Once you make a fan feel like they are getting “spam” from your page, they will “Unlike” your page and never come back. It is okay to post more than once per day for Twitter, but again, keep it to high quality tweets. Listening = cornerstone of using social media effectively. (more…)

Facebook Promotions Guidelines

Posted on by Tamara Brooks

Picture 2
Thinking of running a contest on Facebook to get some new fans?

Well, don’t just jump in without learning about Facebook’s rules and regulations around running a contest. Yes, you read that right, you can’t just run a contest on Facebook without okay’ing it with them FIRST! You risk having your contest or even your page taken down without warning if you don’t follow their guidelines.

Here’s a few highlights of what you CAN’T do:

  • The prize cannot contain alcohol.
  • You can’t run a contest that’s open to individuals in Belgium, Norway, Sweden, or India.
  • You can’t mention ‘Facebook’ in the rules except in a few specific ways.
  • You cannot notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

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October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.