Video Killed the Blogging Star: Getting Started with Video Marketing
It’s no secret that videos are an essential part of any online marketing campaign. Online videos are relatively inexpensive to produce and even easier to propagate through sites like YouTube, Vimeo and Veoh. Videos can also promote heavy traffic as well as organic search results – Google loves videos and more often than not, videos are some of the first results that pop up on top. Besides, multimedia presentations are much more engaging than plain text and pictures. In fact, in a study by research group BIA Kelsey, it was concluded that 55% of participants visited a website after viewing a video, and more importantly, 24% of them actually bought something from the website.
So anyone with a camera and an Internet connection can make a video – but that doesn’t mean you should just shoot a video without rhyme or reason. A bad video can backfire – many badly written and produced videos achieve Internet infamy and end up as laughing stocks. If you’re thinking of creating your own online video to promote your business, the following are some tips to get you started:
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