So you’re ranking high on search engines – great! The traffic’s finally pouring in. As online marketing specialists, that’s something October 17 Media helps many organizations achieve. However, too many businesses on the Web overlook a key factor that helps turn this traffic into profits. What’s the missing ingredient? Strategically developed web content that connects with your visitors.
Sure, a thousand visitors a day to your business’ website is appealing. But what good is it if the vast majority of visitors immediately abandon your site, leaving you with no leads or sales?
So what makes web content effective with visitors? To get the scoop, we chatted with Vancouver web writer Rick Sloboda. He’s the Senior Web Copywriter at Webcopyplus, which provides optimized web copy to businesses big and small, from AT&T to local fitness trainers. Rick also teaches web writing courses and conducts web content studies with the likes of Yale University.
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