Guest Author: Theresa Putkey of Key Pointe Usability Consulting
As a usability expert, I was surprised to learn of the ways that search engine optimization (SEO) can fly in the face of usability.
Basics
Let’s establish some baselines for what we’re talking about:
Usability: While many people argue about precise definitions, in practice, usability basically means that the product should serve the user needs, whether that product is a tea pot, a piece of software, or an e-business website.
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