In today’s online and connected world, linking between sites on the net is fundamental (in fact, it’s what makes the world wide web a, well, web!).
This relationship is so crucial that it determines which sites we think are important and which are not. It’s kind of like how we choose who we interact and network with – simply being out there is not enough. For example, if you were looking to hire someone for your business, you wouldn’t just go out and choose random people on the street; you would ask for recommendations from people you knew first. Or if you do find a good candidate, you’d check up on references.
(more…)
