Posts Tagged ‘SEO’
Posted on September 13, 2011 by Tamara Brooks
If you’re a homeowner, then you know the importance of maintaining your house. As long as you keep your home from deteriorating, you’ll be taking care of that long term investment. There’s always something you need to add, subtract or repair around your house.
A good business website can be the same. You don’t just put up all your information on your website and sit back and relax. Like a home, there’s always one, two or twelve things you may need to do. Maintaining your website is a good practice for any business.
Aside from having a better page ranking on search engines, a dynamic website also attracts visitors and keeps them coming back for more. If you’re interested in updating your current website and want to take advantage of this limited time offer, call us for a quote on any of your website maintenance needs or see below for promotion details.
Tags: SEO, Web Performance, Website Maintenance
Posted in October 17 Media, SEO, Usability, Web Design, Web Performance | No Comments »
Posted on June 16, 2011 by Michelle Garrigo
Your pay-per-click campaign and search engine optimization efforts have paid off; you’re finally getting lots of visitors to your website! Maybe your website design looks fantastic, but no one seems to be buying. What’s up with that?
Our question to you is…have you told them what to do? No seriously, have you? After your visitors have finished reading your “About” and “Product/Services” pages, what are they supposed to do? You have to tell them! This is where the importance of calls to action comes in.
A call to action gives clear instructions to visitors about what they need to do next. It should be simple and visible on every single page of your website. So, what is your call to action? Every website has different objectives because every business has specific goals they want to achieve through their website. It may be getting visitors to make a purchase online, sign up for an email newsletter subscription or book an online reservation.
However, not all calls to action need to lead to a sale. It may just as easily be having a visitor request more information. Check-out our October 17 Media calls to action:
As well, there is no rule that your call to action needs to be at the very bottom of your pages. You may want to have a call to action on the high right side of your page. This has become a trend in recent years and website visitors may be familiar with this placement. Here are some other tips you can follow:
- Use active language such as “learn”, “place”, “add”, “submit” and “get”.
- Encourage users to complete a call to action with an incentive. For example, offer a free trial.
- Remove any risk that may be associated with visitors completing your call to action. Clearly state your privacy or return policy.
Thinking about reviewing your site to see if you’ve got your calls to action in the best places? We’ve got your answers! Feel free to give us a call or send us an email!
Tags: Landing Pages, Online Marketing, Online Marketing Strategy, SEO, Web Performance, Web Site Design
Posted in October 17 Media, Online Marketing, SEO, Usability, Web Performance | No Comments »
Posted on October 19, 2010 by Tamara Brooks
The Google Bot Kun!
On September 28th (about 3 weeks ago)
Google’s webmaster blog announced an updated version of its
Search Engine Optimization (SEO) Starter Guide. This online marketing SEO guide hasn’t been updated by Google in nearly two years but has since been translated into 40 different languages.
Nope, it’s not super-cutting-edge news but we think that this handy little guide is good for the small or new business owner and we work with a lot of folks like you. We <3 folks like you and we've got your back. That's why we're sharing this tidbit with you. We know that you have to watch your budgets while trying to boost your online traffic and that you might be doing your own blogging or inbound link building to save a few bucks. We want to encourage you to continue in your DIY'ness! And, to help we'd like to point you to Google's updated version of the Search Engine Optimization Starter Guide. Whom better to learn about Online Marketing and SEO than from than the one and only Google?
So, what’s in the updated guide that wasn’t in the first? According to Google…
- Glossary to define terms throughout the guide
- More example images to help you understand the content
- Ways to optimize your site for mobile devices
- Clearer wording for better readability
So, get started; you have no excuses. Google has provided you with some fabulous SEO tips in this handy and free online resource.
Interested in our website marketing services? Check out our Website Marketing Services page where we feature our crazy-amazing web site promotion skills.
Yep. We got skillz.
Tags: Boost Online Traffic, Online Marketing, Self Promotion, SEO
Posted in Accessibility, SEO, Web Performance | No Comments »
Posted on August 23, 2010 by Tamara Brooks
Mobile marketing is not exactly a new concept but it has yet to catch up to other conventional platforms due to a few drawbacks. The reach of mobile technology is dependent on the number of mobile devices in use today. Very few people can function without a mobile phone and with the advent of 4G smartphones (who’s got their iPhone 4?!), the reach and ability of a mobile device has grown tenfold. Naturally, it makes sense that marketing through these devices will mean the ability to access more people directly. Even your grandma is using her phone to browse the web (Hi Grams!). Ergo, getting a mobile version of your site and incorporating mobile advertising using tools like AdWords is a smart marketing strategy move, especially if you are in the retail industry. Read more about how to do that on our previous blog post.
Considering the number of mobile users in the world, mobile marketing as a concept sounds very lucrative. Unfortunately, mobile users have yet to take advantage of the widespread technology that can enable this marketing tool to succeed. For example, do YOU have a mobile version of your website? If yes, does it look exceptional for iPhone, Android, Blackberry and other mobile users? How accessible, functional and relevant is it to your customers? Believe it or not, mobile marketing is no longer “in the future”; ladies and gentlemen, it is NOW. If you’re interested in joining the world in going mobile, be sure to check out Webcopyplus‘ must-read blog article about how The World is Going Mobile. If the issues standing in the way of mobile marketing are addressed one by one, it can easily overtake email marketing. (more…)
Tags: AdWords, android, blackberry, Facebook, Google AdWords, iphone, SEO, Twitter, Web Site Accessibility
Posted in Accessibility, AdWords, Marketing Ideas, Web Design, Web Performance | No Comments »
Posted on June 22, 2010 by Tamara Brooks
With the latest release of WordPress 3.0, users have been eager to find out what’s new with their favourite blogging software. This new version (the 13th major release) promises a better and lighter user interface, more customization in terms of appearance and the much awaited joining of WordPress Multi-User and WordPress (WP 3.0 = WPMU + WP for the mathematically-inclined). Aside from bug fixes, the following new features should entice you to update your blog to the latest version immediately.
1. Multi-site capabilities – Whether you run 1 or 1,000 blogs, you can manage them using one profile. No more logging in and out of your different profiles to update your blogs. From a single menu, you can update, edit and post to different sites. Blog network managers are blasting their vuvuzelas now that their jobs have become much simpler. (more…)
Tags: Blogging, Blogs, CMS, Optimization, SEO, Web Copywriting
Posted in Blogging, Copywriting, Social Media, Video | No Comments »
