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Posts Tagged ‘Promotional Ideas’

Got a blog? Add this new LinkedIN share button!

Posted on by Tamara Brooks

Yesterday LinkedIN announced the launch of their very own ‘Share’ button!

Now, with just a few lines of code, publishers, bloggers and businesses can easily include a button on their site that lets readers and visitors “Share on LinkedIn”.

Do you have a blog or space on your website that you think visitors might want to share with their connections on LinkedIN? You probably do! We’re about to add it to our own blog and wanted to share the news so you can be up to date on the latest in social media.

Need help installing it? Give us a bell. It’s a quick and easy job.

linkedIN Share Button

The new LinkedIN Share Button

Why Social Bookmarking is Delicious

Posted on by Tamara Brooks

Social Bookmark IconsWhat do you do when you come across a site or page on the Internet that you want to read again or share with friends? You probably bookmark it online with one of the social bookmarking sites like Digg or Delicious. You have probably seen the icons for these bookmarking sites on almost every page you come across on the internet (free social bookmarking icon sets below). In case you haven’t been using them, you’re missing out.

Social bookmarking isn’t the same as sharing a link on Facebook or Twitter. It is more like adding the page to a virtual Favorites folder. The immediate advantage of social bookmarking is that you can access it from any system, even mobile devices. Therefore, the sites and pages that you need to go to at anytime will be at your fingertips. (more…)

How to Promote Your Social Media (Contests, “Like” Boosters, Link Trackers)

Posted on by Priscilla the Intern

Social Media Promo Candy StoreOh. Yes. We. DID.

We came up with a whole list of tips you can use to pump up your Facebook, Twitter and other social media pages like YouTube or Flickr. Implementing these ideas at the right time, right place and right market will help you get more fans and more interactions (perhaps you are marketing to women?). If this list were a candy store, it’d be called Engage – come on in, feast your eyes on the delectable treats to the right and pick & choose what suits your fancy. Samples provided (like BlogPerfume’s 27 free social media icons here)!

The mantra to remember as you ponder and peruse is quality over quantity. Especially for Facebook, avoid posting more than one quality post per day. Once you make a fan feel like they are getting “spam” from your page, they will “Unlike” your page and never come back. It is okay to post more than once per day for Twitter, but again, keep it to high quality tweets. Listening = cornerstone of using social media effectively. (more…)

Marketing to Women?

Posted on by Priscilla the Intern

Chart for When Women Are Online Who wouldn’t want to market to women when this segment has the decision making authority and purchasing power to RULE THE WORLD! ;) It’s especially important on Facebook to have your updates show up on the top of fans’ News Feeds rather than getting buried under the bounteous (and more recent) other updates being made. Timing is of the essence. So when are women online to actually receive those brilliant marketing messages you’ve created?

A recent report by Google in June 2010 shows that women mostly do their research in the mornings, while women who don’t have children go online in the evenings. I wonder why. :)

The data was from a study conducted by OTX in March 2010, where they asked 4,896 women “What time of the day do you typically go online to gather information?” (more…)

How to setup SMS (Texting) to “like” a Facebook fan page!

Posted on by Tamara Brooks

What? You can do that???
That’s the usual response we get when we tell clients and friends that they can advertise their Facebook pages by inviting people to text to join a Facebook fan page.

And, the best news? It’s free. Normal text messaging rates from the user’s phone company still apply but for you, it’s no cost. Also, the person signing up needs to have Facebook Mobile activated on their Facebook account or be willing to activate it to do this.

So, how do you setup the SMS to “Like” your fan page?
First, you need to have a few things to get started:

  1. In order to have this functionality, your Facebook page must have at least 25 fans. This was recently changed from the 100 fan requirement.
  2. You also need your own custom URL on Facebook. Again, you will need to have 25 or more fans to obtain this, but it’s easy to set up once you reach this level. Simply go to: http://www.facebook.com/username/ and follow the directions to create your fan page custom URL.

Once finished you can promote your fan page by printing or announcing the following:

“Like” our company by SMS’ing!
Send a text to: fan YourPageName to 32665 (FBOOK) to join our Facebook page today.
(Be sure to replace “YourPageName” with your own Facebook page name.)

Want to see what we mean? Try it out! Send the following text message to 32665 to join the October 17 Media page through SMS:
fan October17Media

So, the answer is YES. YES! You can SMS (text message) to “like” a Facebook fan page!

Written by:
Tamara Brooks {Profile}: Online Marketing Wizard @ October 17 Media
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October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.