Buying domains for their traffic can be good for your Cost Per Lead (CPL).
Do you buy traffic to your website through the legendary Google Adwords? Specifically, are you purchasing clicks through the Google Content Network? If you are, chances are there are some ‘parked domains’ out there that are sending you some quality traffic. To cut out the Google middle-man, you can go directly to these parked domains and see if they’re for sale.
So, what the heck is a parked domain?
According to wikipedia.com (link), domain parking refers to the registration of an internet domain name without that domain being associated with any specific services (e.g. without a specific company website). This may have been done with a plan to reserve the domain name for future development or to protect against the possibility of cybersquatting.
Domain parking can be classified as monetized and non-monetized. In monetized domain parketing, advertisements are shown to visitors; in non-monetized parking, an “under construction” or a “coming soon” message may be put up on the domain by the registrar or reseller.
So, in essence you’re looking for parked domains that are monetized and showing your ads on the content network. Typically these domains get traffic either through type-in traffic or out of date inbound links.
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