Are you tired of doing numerous write-ups for your ads? Thinking about separating the search and content clicks to your destination URLs easily? Are you consuming too much of your time in creating keyword lists? Do you find it hard to determine the source of the clicks of your ad campaigns? No need to worry over such things, ValueTrack’s new features will make sure your next Google Adwords campaign will be stress-free. Didn’t understand a WORD we just wrote? Call us, haha!
ValueTrack had been widely used by individuals using third-party tracking software in their campaigns in monitoring the performance of promotional ads. ValueTrack was limited only in separating the search and content campaigns of a particular ad. It didn’t include any options that showed the source of the click and the keyword used in triggering a particular ad.
The great news is, ValueTrack has new valuable features! ValueTrack has now created the keyword matching option which will help you spend less time generating and tracking keyword lists.
With the new ValueTrack, two additional parameters have been added – matchtype and network parameters. Matchtype shows which words triggered the click. The network parameter shows an individual where the click came from, whether it is from a search partner or display network. These two parameters are effective when you are using a keyword-targeted campaign.
What does this mean for you? Simply, spending less time trying to figure out where most of your traffic from ads come from. For example, if you run campaigns both on Google searches and a Google Display network partner (i.e. Gmail, Youtube, Blogger) at the same time. It would definitely be useful if you know which one was more effective, that way you can allocate more of your advertising budget on the more effective method. Also, knowing which search terms triggered your ad helps you determine what keywords your customers are using, that way you can make adjustments to your adwords campaigns, and focus on keywords that are most effective for your business.
ValueTrack is indeed highly recommended for those who are engaging on ad campaigns online and who are using third-party tracking software. The two new features will absolutely help you out in your activity. Try using the ValueTrack and you’ll see the difference. Not sure about how the new features can help you out? We’d be happy to explain it to you or help you implement this new functions. Give us a call or drop us a line!
Visit Google’s ValueTrack Overview.
Visit Google’s ValueTrack Examples.
