1. Skip to content
  2. Skip to navigation

Posts Tagged ‘October 17 Media’

Future Shop teams with October 17 Media in the LG Top Score contest!

Posted on by Nikki Wong

March 28, 2011 (Vancouver, BC) – As playoff anticipation grows to a fever pitch, Future Shop added to the Canadian hockey excitement by launching their newest online contest, “LG Top Score!” The game-based interactive contest launched recently and enters Canadian participants into a draw for chances to score a grand prize hockey and home electronics fans alike will love.

“Future Shop is thrilled to team-up with October 17 Media for a third straight season to build another fun-filled hockey-themed contest,” said Nikki Hellyer, Director of Marketing, Future Shop. “They understand our brand and created the LG Top Score! Contest as a very engaging and interactive experience, not to mention highly addictive.”

To enter the LG Top Score! contest, participants must play the shootout-inspired game by attempting to score against the goalie from various positions on the rink. As an added bonus, registered players with scores over 10 will also be entered to win weekly prizes.

“We’ve created a game that taps into the overwhelming Canadian enthusiasm for hockey, is fun to play and is something participants would get excited to share with their friends by posting scores on Facebook and Twitter,” said Hellyer.

“Social media, hockey Playoffs and digital marketing are popular modern Canadian pastimes, and we’re excited to bring the three together into one seriously fun contest,” said Tamara Brooks, Co-owner, October 17 Media. “The October 17 Media office is addicted to playing the game, and we hope that everyone else has as much fun with it as we have!”

The contest runs until April 22, 2011. For more information about the LG Top Score! Contest, visit www.futureshopcontest.ca.

Let us know how much you love this contest or if you want us to make you a contest of your own!

Calling All Oenophiles! Grape Juice Event is Fast Approaching

Posted on by Katie Turvill

It`s that time of year!! October 17 Media is proud to once again be a sponsor of Grape Juice! Grape Juice is a wine auction event that was founded by McNeill Nakamoto Recruitment Group and CameronMcNeill.com in order to raise money for Big Sisters of BC Lower Mainland.

Big Sisters of BC Lower Mainland work to match volunteer mentors with young girls who are facing challenges and are in need of someone to look up to and spend time with. The paths these young girls start on are critical to the future successes in their adult lives which is why it is so important that these girls are matched with an appropriate mentor who will help them get started in the right direction. Matches cost roughly $2,000 to maintain for one year and as a primarily privately funded not-for-profit organisation, it takes a lot of work and community contribution to mentor a child.

So please join us on May 5th at Society in Yaletown for the 4th annual Grape Juice Wine Auction. Come bid on unique and exclusive wines from around the world while enjoying hors d’oeuvres for a worthy cause.

Event Details:
May 5th, 2011
Location: Society
1257 Hamilton Street
$100 ticket includes hors d’oeuvres & wine tasting
(a tax receipt is available for a portion of the ticket price)

Visit Grape Juice to purchase tickets or make a donation.

And follow GrapeJuice on Twitter @GrapeJuiceEvent.

Introducing Katie Turvill!!

Posted on by Tamara Brooks

Katie TurvillOctober 17 Media welcomes our newest team member, Katie Turvill! Katie recently graduated from Wilfrid Laurier University’s School of Business and Economics, and she’ll be working with us as a Marketing and Administrative Assistant. Check out our interview with her below to learn a bit more about this recent grad. Welcome to the team, Katie!

What’s your degree in?
I have an Honours Bachelor of Business Administration degree with a concentration in Marketing and Brand Management from Wilfrid Laurier University. GO HAWKS!

Favourite marketing campaign?
That would have to be the Molson Canadian “Made in Canada,” “Canadian View Point” and “The Code” ads. It definitely appeals to the patriotic side of Canadians which has become more prevalent since the Olympics. They stay away from the typical beer commercials, which is nice and appeal to a different side of Canadians.

Favourite marketing-related website?
It’s got to be Facebook. It’s amazing how rapidly the website grew in such a short period of time. I love how you can find and connect with people that you have lost touch with over the years. And now the business aspect that has been added to allow companies to develop their own page has brought Facebook to a whole new level.

What’s your dream client and project?
I don’t have a specific dream client or project but anything related to a sports team or event would be ideal for me. Growing up with two older brothers has turned me into a sports fanatic and having the opportunity to work with any sports team would be an experience that I would never turn down.

Best attribute?
Very genuine!

Favourite chocolate bar?
I try (key word “try”) to avoid chocolate but the one that always gets me is Green & Black’s organic chocolate.

Pet peeve?
Slow walkers that take up the entire sidewalk and are oblivious to the people around them.

Strange fact about you?
I can sometimes be found eating a meal or snack while sitting on the kitchen floor.

A more innovative website for the very innovative Civic Mirror program

Posted on by Tamara Brooks

The October 17 team recently completed a web redesign of CivicMirror.com for Action-Ed Learning Resources. Civic Mirror is a uniquely interactive simulation-based learning program that educators actively engage their students in learning about government, law, economics, or citizenship. However, the feel of the website didn’t speak to the program’s fun and progressive concept.

We were tasked with creating a cleaner, fresher and more professional site design, as well as integrating WordPress as a content management system. Our team reorganized the sitemap for more intuitive navigation and improved usability. Along the way, we also found opportunities to implement more obvious calls to action and to include social media channels: Facebook, Twitter and YouTube. The result is a more modern and relevant (not to mention attractive!) site that makes it easy for the users to find the information they need.

Below are ‘before’ and ‘after’ shots so you can see exactly what we did!

Civic Mirror Before

'Before' screenshot

Civic Mirror After Screenshot

'After' Screenshot

What do you think? Judging by the testimonial we got from the folks at Action-Ed, I’d say they were pretty happy with the results:

“The October 17 team is the best! Their professionalism; attention to detail; utilization of top standards and best practices; and their friendly personalities are second to none. I would highly recommend them to anyone.” ~ Regan Ross, Creator of the Civic Mirror, Action-Ed CEO

If you like what you see and are interested in finding out how we could do the same for your business, or you just want to chat, please give us a shout. We’d love to hear from you!

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.