Now that I’ve grabbed your attention with my exciting headline, I’ll bore you with my thoughts on Multivariate testing. Sounds boring, doesn’t it?
It’s not.
I knew that no one would click this blog entry with the headline “Multivariate Testing“. But wait… do I really know that? Isn’t there some way we can test it to find out? What if my assumptions are wrong and you’re super-duper interested in “Multivariate Testing”? Well, maybe I am wrong. But, that’s exactly what multivariate testing does – it lets your customers / viewers tell you what works for them.
(more…)
