With the current recession, many businesses are seeing an increase in their typical cost-per-action. Pay-per-click is an economic alternative to most traditional advertising media options but it’s not immune to the tough, changing economic climate.
So… dum-da-dum! This calls for ‘Tough Measures for Tough Times AdWords Tactics” and we’ve been employing a variety of methods on behalf of our clients to curb this annoying little economic reality.
- It’s Christmas & Boxing Day. Turn UP your ads!
Surfers are still looking for a reason to buy when they type their search terms into Google. These qualified visitors might even be in a crazy rush over the Christmas period to finish shopping in time. You could take the opportunity to advertise “Guaranteed delivery by Christmas” or “Boxing Day Specials”. Holiday-related selling points can be cleverly used within Ad Texts to maximize sales conversion potential. - Cut out the riff-raff. (more…)
