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October 17 Media welcomes our newest team member, Eva Shiu! Eva is a UBC Marketing graduate, and she’ll be working with us as a Marketing and Administrative Assistant. Check out our interview with her below to learn a bit more about this recent grad. Welcome to the team, Eva!

What’s your degree in?
Marketing of course! I recently graduated from the Sauder School of Business at UBC but would love to eventually do a Master’s somewhere in Europe in public relations or fashion communication or something of the like. I’ll take any excuse to travel and live in Europe for awhile.

Favourite marketing campaign?
It’s a tad old now, but the one that pops in my mind is the “Bom Chicka Wah Wah” Axe commercials from about three years ago. There were a few of them but the ones I remember most vividly were the classroom and grocery store scenarios. The grocery store one was my favourite! A lady was pushing her grandmother in a wheelchair in the grocery store and when she walks by the stock boy stocking vegetables, she shoves her grandmother’s wheelchair away and bursts out into a “Bom Chicka Wah Wah” act. Priceless.

Favourite marketing-related website?
My newest obsession is Twitter. I find it so fascinating how it can connect you to people you don’t know but want to know (it channels my inner love for celebrities). Recently I was in New York with a friend and we were outside a fashion show hoping to catch some models or celebrities come out from the event. As we were waiting outside, we could see images of the runway and the show inside just from tweets!

What’s your dream client and project?
I would love to work for a fashion design house working on marketing, PR, or events. My dream designer to work with would be Marc Jacobs because he’s a genius. I would also be extremely satisfied working with any company that would allow me to work in NYC, Montreal, London or Paris, and perhaps still live in Vancouver (that actually does sound a bit greedy now).

Best attribute?
I try to live everyday to the fullest and with no regrets!

Favourite chocolate bar?
ALL KINDS. I’m such a chocaholic, but if I had to choose, I would probably have to say… Cookies’n’Cream… no, Twix… no, I can’t choose.

Pet peeve?
Daily pet peeves: people with poor transit etiquette (i.e., not moving to the back of the bus) and people who walk slowly. I will cut you off like a Ferrari if you are walking slow.

Strange fact about you?
I have a strange phobia that probably does not exist – I have a fear of pores. Anything that looks pore-ish, like a sponge.