One of the major elements of SEO that’s often undervalued is internal linking. When done right, internal linking not only encourages visitors to stay longer on your website, but more importantly, it can improve your search engine rankings.
So, content is key. Link within your content!
When websites link to other sites on the internet, search engines like Google and Yahoo pass value for the terms/ phrases used in the link “anchor text”. Anchor text is the highlighted text when your mouse hovers over a link. Often when people think about linking strategies, they focus on improving and increasing their number of inbound links and they pay special attention to what the anchor text communicates.
But this isn’t the only type of linking strategy you should count on. Rather, contextual *internal* links can also be effective in helping to improve a site’s ranking for certain keywords and phrases.
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