Your pay-per-click campaign and search engine optimization efforts have paid off; you’re finally getting lots of visitors to your website! Maybe your website design looks fantastic, but no one seems to be buying. What’s up with that?
Our question to you is…have you told them what to do? No seriously, have you? After your visitors have finished reading your “About” and “Product/Services” pages, what are they supposed to do? You have to tell them! This is where the importance of calls to action comes in.
A call to action gives clear instructions to visitors about what they need to do next. It should be simple and visible on every single page of your website. So, what is your call to action? Every website has different objectives because every business has specific goals they want to achieve through their website. It may be getting visitors to make a purchase online, sign up for an email newsletter subscription or book an online reservation.
However, not all calls to action need to lead to a sale. It may just as easily be having a visitor request more information. Check-out our October 17 Media calls to action:
As well, there is no rule that your call to action needs to be at the very bottom of your pages. You may want to have a call to action on the high right side of your page. This has become a trend in recent years and website visitors may be familiar with this placement. Here are some other tips you can follow:
- Use active language such as “learn”, “place”, “add”, “submit” and “get”.
- Encourage users to complete a call to action with an incentive. For example, offer a free trial.
- Remove any risk that may be associated with visitors completing your call to action. Clearly state your privacy or return policy.
Thinking about reviewing your site to see if you’ve got your calls to action in the best places? We’ve got your answers! Feel free to give us a call or send us an email!
