Have you ever wondered how to make your PPC ad titles more relevant to the keywords the searcher is typing in the search engine?
Don’t you wish the exact keywords the searcher types in could automatically appear in your PPC ad title or description?
Here’s the good news! They can, with Dynamic Keyword Insertion (DKI).
Inserting Dynamic Keywords Into Your PPC Title:
All of the Tier I search engines (Google, Bing and Yahoo!) offer the ability to insert the exact search term in the Title of your ad with DKI. This is a fantastic and simple way of ensuring that the searcher’s keywords appear in bold in your ad Title.
Why bold? You will have noticed that the keywords in PPC ads that match the searcher’s query keywords are highlighted in bold by the search engine – as a sign of relevancy. So by inserting dynamic keywords into your ad title, you are making your listing stand out more to the searcher and making it more relevant to the search engines! Pretty neat, huh? (more…)
