electronics to create first ever online and in-store contest.
Vancouver, BC (August 7, 2009) — With the end of summer closing in, parents across Canada are preparing to send their kids back to school with carpools, teachers and new laptop computers swimming through their heads. Vancouver-based online marketing firm October 17 Media teamed with Future Shop to create an exciting online and in-store back to school contest that is making the back the back-to-school shopping experience fun.
Starting today through September 10, Canadians are invited to visit www.futureshop.ca/hunt to create a profile and participate in chances to win fantastic weekly prizes from LG, as well as the grand prize of a $10,000 LG shopping spree at Future Shop. To participate, Canadians hunt for “codes” hidden in Future Shop’s flyer, website and in-store then plug them in their profiles. The person with the most credits at the end of the contest wins the grand prize.
“Electronics are always a priority on back-to-school shopping lists, so we teamed with October 17 Media who helped us to devise a creative and engaging contest that offers Canadians chances to win great prizing just in time for the school year,” said Nikki Hellyer, director of marketing at Future Shop. “In addition to the weekly prize winners, it’ll be exciting to watch the contest’s leader board to see who will take home the grand prize of the $10,000 LG shopping spree at Future Shop.”
Contest codes will be plastered in a variety of locations by Future Shop. In addition to appearing in flyers and online, they will be hidden among the Future Shop’s Community Forum (www.futureshop.ca/forum), Facebook Fan Page, Twitter accounts and embedded in print materials like Future Shop credit card statements, store signage, and more.
“What’s amazing about Future Shop’s back-to-school contest is it encourages customers to interact and participate with their brand online and offline,” says Tamara Brooks, co-founder of October 17 Media. “It’s an advertising campaign that rewards entrants for connecting with the brand on a variety of marketing channels, not just one. Recently, the focus by many has been on social and online marketing, not on integration with traditional distribution channels that already exist.”
For more information, visit www.futureshop.ca/hunt.
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About October 17 Media
Seeing a gap in the marketplace for a one-stop shop for online marketing campaigns, Brenda Cadman and Tamara Brooks launched October 17 Media; named for the day the company idea was conceived. Launched in 2007, October 17 focuses exclusively on effective online exposure ensuring that clients are optimizing their web presence. The company’s marketing and design expertise is in providing clients with online marketing services including effective search engine marketing (SEM), pay per click advertising campaign tactics and management, web site traffic and usage analysis (web analytics), viral and email marketing, social network media advertising, link building strategy, search engine optimization (SEO) services, and strategy. This online marketing strategy allows October 17 to uncover new opportunities for businesses to be discovered, and in effect, aid in healthy business growth.
About Future Shop
With 142 stores across the country and the nation’s premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. Future Shop and its more than 10,000 employees are dedicated to providing customers with expert advice about home and entertainment technology both in-store and online. The company hosts an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca). To help keep used electronics out of the landfills, Future Shop has an in-store recycling program for seven types of products (see www.futureshop.ca/green). As a proud corporate citizen, Future Shop is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/community).
Media contacts:
Justine Brooks
October 17
P: (604) 727-6937
E: justine@october17media.com
Elliott Chun
Communications Manager
Future Shop
P: 604-412-1764
E: echun@futureshop.com
