New Customers Are What Fuels My Business
It can cost up to 15 times as much to get a new customer as it does to keep the customers we have.
When it comes to marketing, you cannot wait for a story about your business to be told. You must come up with stories and promotions that will speak to your existing customers on a regular basis. If you are not making your existing customers are priority, you can bet your competition is.
What exclusive treatment are you giving to your #1 customers? These are your biggest fans.
What you really want to do is motivate existing customers to buy more and buy more often. We do this by making our #1 customers feel special because when they feel special, they tell others how great you are. They also are more likely to buy more and buy more often.
Jen DeTracey – One of Canada’s Top Marketing Strategists
www.liftstrategies.com
