It seems everyone from your teenaged niece to your grandma in Calgary is blogging these days!
Setting up your own web log and telling the world about what’s happening with you is easy enough and definitely much simpler than writing emails to your family and friends.
It was only a matter of time before businesses began to get into the act as well, and many have found that blogging really can change your business, how people view your company and how they interact with you. BusinessWeek, in their May 2005 cover story “Blogs Will Change Your Business,” agrees:
“They’re [blogs] going to shake up just about every business — including yours…Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.”
However, if you’re busy with other things (let’s say, uh, running your company), then you might not have the time to update your blog with fresh content on a regular basis. If this is the case, then you may consider getting some outside help, which is where October 17 Media comes in. We offer many social media and internet marketing solutions, including creating relevant content for business blogs.
First off, why should you hire an outside company to write your blog? Think of the opportunity cost. While it would be nice to have the CEO or Vice President of your company personally writing your blog posts, it means taking time away from more important tasks. With many companies under the gun to produce these days, that extra hour or so to create a blog post could be spent making money for the company. Having someone do it for you can help delegate one more thing off your busy plate and leave you with time to spend on other tasks.
One of the great things about blogs is that they can be about anything and everything – there’s no strict rule about what you can discuss. However, it should definitely be focused on promoting your company, for example informing people about a new product or how a certain service benefits your customers. You might also consider sharing a case study or a testimonial from a current client! (Check out one of ours here).
Industry news and media highlights are also good blog subjects and provide useful and timely information for readers. We ensure that any topics employ user-friendly keywords that make your post easy to distribute via other social media outlets such as Twitter and Facebook (Read “A beginners guide to Twitter here“). That means more eyeballs viewing your blog (which is hopefully located on your business website) and more potential customers to learn about your products and services.
But why hire us to blog about YOUR company?
Put simply, we take time to get to know you and your industry. We learn about your business, about your customers and, more importantly, about YOU. That way, we know what’s important to you and your audience and are able to write (and respond) in a voice that appeals to them. We can get your blog going with just one or two posts per week (more if needed) and we ensure you’re comfortable with the content by including 3 rounds of revisions before your post is published.
So why not give it whirl? Just contact us via email or call us at 604.688.7616 and if you have any questions or comments, we can answer them and get your company blog set-up today!
