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Posts Tagged ‘Boost Online Traffic’

Pinkberry Launches in Vancouver

Posted on by Michelle Garrigo

Delicious Pinkberry goodness, live perfomance by the hot and upcoming band BONNIE DUNE, plus a fabulous crowd of people…it was the perfect swirl for an amazing experience!

Park Royal Village in West Vancouver was definitely the place to be yesterday evening, for the official launch of Pinkberry’s first Canadian location! October 17 Media did not miss this event, we were there!

Spotted: Cory Monteith from Glee!

Yes, the Glee star was there – rocking out on the drums! Bonnie Dune played six great songs and spent time greeting fans, taking photos, signing autographs and answering questions. There was love all around!


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Give me the 101 on Google’s +1

Posted on by Michelle Garrigo

Have you been wondering about that new “+1” button that appears when you run a Google search?

Google’s +1 was recently launched to increase Google’s presence on the web and improve search results in the future. But (and it’s a big “but”) it was also implemented to compete with big competitors such as Facebook. Yes, Google is going social! You could say Google’s new button acts very much like the Facebook “Like” and Twitter “Tweet” button.

What’s the purpose of that little thing?
By clicking the “+1” button, you allow your friends, contacts and other web users to view your recommended sites when they do a related search. Let’s say you did a search for vegetarian recipes. You found a great site and you give your stamp of approval by hitting the “+1” button. Your “+1” is now saved and you have made it easier for the next person to find those same delicious recipes quickly!

Want to start “+1ing”?
To “+1” a site you have to create a Google profile. Anyone can see your “+1” on a specific site; however, you can control who can see your “+1 tab” in your profile that contains a consolidated list of your “+1s”. Right now, you can only join Google+ by invitation (only a select group of people outside of Google’s staff have been invited), but this will likely change very soon, so get on the list!

You can also have the +1 button right on your website. All you need to do is to get the code and find the best location on your website to place it! This is just one more small way to increase your site’s performance in searches, but we can help you determine the best website optimization solutions! Don’t hesitate to give us a call or send us an message! We want you to reach your targeted website traffic and have a higher search engine ranking!

Twitter launches their new Follow Button

Posted on by Michelle Garrigo

Twitter has launched their official new “Follow Button” for websites! With a single click users are now able to follow your Twitter account right from your personal homepage or website where the button is installed.

Previously, a web visitor would have to leave your site for Twitter.com to start following you, but not anymore! Users won’t have to go to your Twitter profile any longer. Instead you can keep them on your website where they belong! This new tool is a great way to increase new Twitter followers right from your own website. Visitors are still able to preview profiles before choosing to follow a Twitter account, they just have to click the username next to the button.

Twitter’s Brian Ellin explains, “For publishers and brands, adding the “Follow Button” to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website.” Who doesn’t want that?

You are able to add this new Twitter Button by visiting Twitter’s Follow Button Configuration Page. Be sure the placement of your Facebook Button is user-friendly. If you need any help setting-up and customizing your Twitter Profile, you can give us a call or send us an email! We welcome all your questions!

Got a blog? Add this new LinkedIN share button!

Posted on by Tamara Brooks

Yesterday LinkedIN announced the launch of their very own ‘Share’ button!

Now, with just a few lines of code, publishers, bloggers and businesses can easily include a button on their site that lets readers and visitors “Share on LinkedIn”.

Do you have a blog or space on your website that you think visitors might want to share with their connections on LinkedIN? You probably do! We’re about to add it to our own blog and wanted to share the news so you can be up to date on the latest in social media.

Need help installing it? Give us a bell. It’s a quick and easy job.

linkedIN Share Button

The new LinkedIN Share Button

Search Engine Optimization Starter Guide by Google

Posted on by Tamara Brooks

Google Bot Kun Illustration

The Google Bot Kun!

On September 28th (about 3 weeks ago) Google’s webmaster blog announced an updated version of its Search Engine Optimization (SEO) Starter Guide. This online marketing SEO guide hasn’t been updated by Google in nearly two years but has since been translated into 40 different languages.

Nope, it’s not super-cutting-edge news but we think that this handy little guide is good for the small or new business owner and we work with a lot of folks like you. We <3 folks like you and we've got your back. That's why we're sharing this tidbit with you. We know that you have to watch your budgets while trying to boost your online traffic and that you might be doing your own blogging or inbound link building to save a few bucks. We want to encourage you to continue in your DIY'ness! And, to help we'd like to point you to Google's updated version of the Search Engine Optimization Starter Guide. Whom better to learn about Online Marketing and SEO than from than the one and only Google?

So, what’s in the updated guide that wasn’t in the first? According to Google…

  • Glossary to define terms throughout the guide
  • More example images to help you understand the content
  • Ways to optimize your site for mobile devices
  • Clearer wording for better readability

So, get started; you have no excuses. Google has provided you with some fabulous SEO tips in this handy and free online resource.

Interested in our website marketing services? Check out our Website Marketing Services page where we feature our crazy-amazing web site promotion skills.

Yep. We got skillz.

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.