As one of Vancouver’s internet marketing wizards, we’ve decided to share with you just one of the many things we do to tweak pay-per-click campaigns in order to get results. Yes, we’ll share with you one of our tricks of the trade. We’re not in the habit of giving away our favourite tips and techniques but we figure a bit of insight might help explain why we get paid to professionally manage campaigns.
Okay, so here it is…
You see those Google ads on the right side of your search results page? The sponsored ones? Well, we buy those on behalf of our clients and part of managing online advertising is deciding what those ads say. (more…)
