So, we’re not all perfect typists. We occasionally hit the wrong key when we’re working hard in front of a computer screen. Shocking that we’re a little human from time to time, isn’t it? So, what happens someone does type in the WRONG website address into the browser address window?
Well, you need to ensure your website is set up to still obtain those precious site visitors, even if they DO type in your website address incorrectly. Web site usability and traffic retention can play a vital role in helping you make the most out of each and every visitor. We call these direct URL typing visitors ‘direct type-in traffic’.
(more…)
