One of the key features for ecommerce based websites is the ability to maintain potential customers through the purchase process. Here’s a nifty little online marketing strategy trick that October 17 Media employs to increase online purchases by specifically targeting those who leave the sales funnel.
Simply add a pop-up window that appears when someone tries to navigate away from the order form page without completing it. On that pop-up page offer a ‘limited-time offer’ that entitles them to a special deal for first time purchasers.
It could be as simple as:
- 10% on first time orders off
- A free sample with the purchase of a certain value
- Free shipping
If your internet merchant account allows you to implement promotion codes we recommend trying out this tactic.
We’ve found a positive success rate with this tactic in the past. A little less profit on a sale is better than no sale at all. Plus, this customer could turn into a repeating, referring customer who signs up for your newsletter too after they order!
HAPPY E-MARKETING!
Oh yeah, don’t forget to forward this tip to your e-commerce friends via the “Share this” green link below! Give us a shout if you’re interested in having this implemented into your site!
Tags: ecommerce marketing, Online Marketing Strategy, online sales tips
