Who wouldn’t want to market to women when this segment has the decision making authority and purchasing power to RULE THE WORLD! 
It’s especially important on Facebook to have your updates show up on the top of fans’ News Feeds rather than getting buried under the bounteous (and more recent) other updates being made. Timing is of the essence. So when are women online to actually receive those brilliant marketing messages you’ve created?
A recent report by Google in June 2010 shows that women mostly do their research in the mornings, while women who don’t have children go online in the evenings. I wonder why. 
The data was from a study conducted by OTX in March 2010, where they asked 4,896 women “What time of the day do you typically go online to gather information?”
In Canada, 57% of mothers go online in the mornings and 51% in the evenings. For non-moms, it’s pretty clear (67%) that the best time to engage women online are in the evenings, with the second-best time being in the afternoons (55%).
And speaking of Facebook, it’s the social media of choice for mothers. Compared to a mere 4% who check Twitter once per day, 61% of moms go on Facebook at least once daily. To put that into perspective, as of July 21, Facebook has officially reached 500 million active users. Only 4% of moms do NOT go on Facebook regularly.
Good to know eh? Remember to only post one quality post per day. Once annoyed, fans will not come back. To end off, the moral of this blog post is to really know who your audience is: who they are, why you want them and when they listen and look the most. This is critical for online marketing campaigns, for that viral action everyone wants a piece of. Want an engaging Facebook page or ideas on how to promote your page and get more fans? Feel free to give us a shout on our website.
Written by:
Priscilla Ho {Profile}: Online Marketing Wizard @ October 17 Media
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Tags: Facebook, Online Marketing, Promotional Ideas, Social Media, timing, Twitter, women
