Marketing For One Month Should Get Results
Advertising and email marketing will work most effectively with consistent frequency for nine to twelve months, as opposed to short spurts. Keep in mind that people only pay great attention your ad and notice your promotion when they realize a need for your product or service. For instance, what is the chance that an ideal prospect will need your product or service over a three-month period of time as opposed to a twelve-month period?
Consider planning your marketing strategy for a twelve-month period of time even if you have to run smaller ads or only run one to two ads a month in a weekly publication. This is how you can stretch your marketing budget over a longer period of time. Be sure to have other low-cost marketing initiatives to support what you are doing.
Jen DeTracey – One of Canada’s Top Marketing Strategists
www.liftstrategies.com
