Myth #3 Marketing Means Advertising
When business owners hear the word marketing, they often think of advertising. Don’t be fooled by this misconception. There are hundreds of ways to promote your business, and advertising is only one of these.
If you have a website, you are marketing your business. If you thank your customers for coming into your store and making a purchase, you are marketing. If you have a brochure that you distribute, you are marketing. Why don’t you make a list of all the things you are doing to tell people about your store? You will be surprised at how many ways in which you are actually attracting and keeping customers.
Consider taking a few of these ideas or things you are presently doing and see if you can do them more often. For example, when you update your website by adding new information about your products, updating photos or writing articles, Google loves you. Google ranks a website higher in the search engines when the website is updated regularly. The more content you have on your website about your company, your products and your services, the better.
If you decide that you would like to advertise, first find out what type of advertising will reach your customers most effectively. Then determine whether you can afford to advertise regularly. If that is not realistic, then you need to explore other options. Frequency is very important, especially when it comes to advertising.
It is also important to consider frequency for all of your marketing activities. People lead busy lives, and you can get their attention when they see your message over and over again. You may want to talk to a marketing expert to find out what methods of marketing would be most cost effective for your organization.
By Jen DeTracey – One of Canada’s Top Marketing Strategists www.liftstrategies.com
Tags: Google AdWords, Online Marketing, Online Marketing Strategy
