Myth #2 The More Marketing I Do, The Better
Actively marketing your business is very important. If you are focused on marketing using a number of different mediums then you are on the right track. These mediums could include things like your website, print advertisements, thank-you cards, promotional postcards to your existing customers, cross promotions with other businesses, and signage.
What we want to avoid is having too many marketing initiatives – or “layers” – and then not paying as much attention to each of these layers as is necessary to generate the greatest level of impact possible within our financial means.
It can be tempting when sales reps call up and offer you a great deal on advertising. You may hope that this will be the “magic” marketing pill to get the customers lining up outside your door. In actuality, there is no one thing that will do this. Rather, it is a combination of layers with the right message, the right medium and the right frequency that makes it work. Learn more about our different marketing services here.
By Jen DeTracey – One of Canada’s Top Marketing Strategists www.liftstrategies.com
Tags: Online Marketing, Online Marketing Strategy, Self Promotion
