1. Skip to content
  2. Skip to navigation

Archive for the ‘Web Performance’ Category

The iPad Arrives!

Posted on by Tamara Brooks

ipad-accessories The iPad arrives in Canada and around the world today – is your website designed to work on it? Not only should you be considering how your website looks on standard internet browsers and smart phones, you now also need to think about how good it looks on the iPad.

If your website has been designed with a screen resolution of 1024 x 768 and is on the 960 grid system then you should be good to go! (Ask your webmaster if you don’t know the answer.) iPads will show your website in landscape and portrait modes so having a fluid layout (fluid means a layout that shrinks or grows according to the browser size but with a minimum width size) could be a really good function to have. (more…)

Link Building Tips for New Websites

Posted on by Tamara Brooks

In today’s online and connected world, linking between sites on the net is fundamental (in fact, it’s what makes the world wide web a, well, web!).

This relationship is so crucial that it determines which sites we think are important and which are not. It’s kind of like how we choose who we interact and network with – simply being out there is not enough. For example, if you were looking to hire someone for your business, you wouldn’t just go out and choose random people on the street; you would ask for recommendations from people you knew first. Or if you do find a good candidate, you’d check up on references.
(more…)

Our Last Workshop Before the Summer Break!

Posted on by Tamara Brooks

Our last workshop on “3 Free Things You Can Do Today to Improve Your Online Marketing” is coming up on May 31st! This is limited to 10 attendees only and we only have a couple spots remaining.

Want to turn more prospects into clients? Learn how to better track what is and isn’t working on your website…and how to improve it.

Want to invest your internet advertising budget wisely? Find out which of your current online advertising activities are proving most effective, and which activities are wasting your money.

Want more traffic to your website? Learn some free approaches you can use to help drive quality visitors to your site.

Want to get an intro to social media? Get your Facebook and Twitter 101’s.

Our little spin is that we will be requesting a $5 donation from all session attendees – 100% of the money will go to the Canary Derby in support of early cancer detection.

Handouts will be provided and topics will include overviews of Google Analytics, Google Local Business Center, and a little bit about Twitter and Facebook. We’ll talk about why they’re important, provide instructions on how to set them up, and some guidelines on how to use them effectively.

Looking forward to see you there! Don’t forget that RSVPs are a must! Deadline is May 27, 6:30pm!

What’s a Follow-up Auto-responder?

Posted on by Tamara Brooks

mailHave you ever signed up for a website or bought a product or service on the net and as soon as you hit “send” you instantly receive an email confirming your action? You may think that there are a hundred elves waiting in the North Pole to answer your emails. While certainly a cute thought, that’s not the case. Usually, the company or website has an email auto responder set to send you an email once you’re done ordering or signing up.

Letting go of any lead, no matter how big or small, is a big no-no. All leads can become clients and sometimes, something as simple as not returning an email or not sending information is a mistake. An email follow-up auto-responder is an automated system which immediately replies to a set of customers, members or subscribers. It can save you the hassle and work of replying to each and every person on your mailing list. While a personal touch is different, imagine if you had hundreds or thousands of people on your mailing list. Sending out an individual email to each person is not only impractical but time-consuming, taking resources away from your business.
(more…)

The new redeemable smartphone coupons! Interview with Clip Mobile’s David Offierski.

Posted on by Tamara Brooks

Internet Marketing Health CheckAt October 17 Media we’ve been harping on making your web site mobile accessible for a while now. This company has taken it one step further and allows you to really capitalize on advertising to customers with iphones. They’ve developed a really neat application called ‘Clip Mobile’ for the iphone that allows you to post coupons and deals available to those who download the free application. We’ve asked the developers a few interview questions we think advertisers would like to know about getting their coupons onto the clip mobile network.
(more…)

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.