A good business website can be the same. You don’t just put up all your information on your website and sit back and relax. Like a home, there’s always one, two or twelve things you may need to do. Maintaining your website is a good practice for any business.

Aside from having a better page ranking on search engines, a dynamic website also attracts visitors and keeps them coming back for more. If you’re interested in updating your current website and want to take advantage of this limited time offer, call us for a quote on any of your website maintenance needs or see below for promotion details.

Why is this important? It is important because right now being on the first page of Google’s search results is a very good thing. Around 95% of Google’s search clicks happen on the first page. If Google implements infinite scrolling, which would make viewing additional results much easier for users, we could potentially see that number decrease, resulting in a drastic increase in clicks for lower ranking pages.

So when will Google be rolling this out? At this point the only thing Google has confirmed is that they are experimenting with infinite scrolling and have yet to comment on whether or not it will be implemented any time soon.

If you’re interested in increasing your site’s traffic or search engine rankings give us a shout. We can definitely help you out.

Google’s +1 was recently launched to increase Google’s presence on the web and improve search results in the future. But (and it’s a big “but”) it was also implemented to compete with big competitors such as Facebook. Yes, Google is going social! You could say Google’s new button acts very much like the Facebook “Like” and Twitter “Tweet” button.

What’s the purpose of that little thing?
By clicking the “+1” button, you allow your friends, contacts and other web users to view your recommended sites when they do a related search. Let’s say you did a search for vegetarian recipes. You found a great site and you give your stamp of approval by hitting the “+1” button. Your “+1” is now saved and you have made it easier for the next person to find those same delicious recipes quickly!

Want to start “+1ing”?
To “+1” a site you have to create a Google profile. Anyone can see your “+1” on a specific site; however, you can control who can see your “+1 tab” in your profile that contains a consolidated list of your “+1s”. Right now, you can only join Google+ by invitation (only a select group of people outside of Google’s staff have been invited), but this will likely change very soon, so get on the list!

You can also have the +1 button right on your website. All you need to do is to get the code and find the best location on your website to place it! This is just one more small way to increase your site’s performance in searches, but we can help you determine the best website optimization solutions! Don’t hesitate to give us a call or send us an message! We want you to reach your targeted website traffic and have a higher search engine ranking!

Our question to you is…have you told them what to do? No seriously, have you? After your visitors have finished reading your “About” and “Product/Services” pages, what are they supposed to do? You have to tell them! This is where the importance of calls to action comes in.

A call to action gives clear instructions to visitors about what they need to do next. It should be simple and visible on every single page of your website. So, what is your call to action? Every website has different objectives because every business has specific goals they want to achieve through their website. It may be getting visitors to make a purchase online, sign up for an email newsletter subscription or book an online reservation.

However, not all calls to action need to lead to a sale. It may just as easily be having a visitor request more information. Check-out our October 17 Media calls to action:

• View our Website Development Services
• Interested? Get in touch
• View the case study

As well, there is no rule that your call to action needs to be at the very bottom of your pages. You may want to have a call to action on the high right side of your page. This has become a trend in recent years and website visitors may be familiar with this placement. Here are some other tips you can follow:

• Use active language such as “learn”, “place”, “add”, “submit” and “get”.
• Encourage users to complete a call to action with an incentive. For example, offer a free trial.
• Remove any risk that may be associated with visitors completing your call to action. Clearly state your privacy or return policy.

Thinking about reviewing your site to see if you’ve got your calls to action in the best places? We’ve got your answers! Feel free to give us a call or send us an email!

Previously, a web visitor would have to leave your site for Twitter.com to start following you, but not anymore! Users won’t have to go to your Twitter profile any longer. Instead you can keep them on your website where they belong! This new tool is a great way to increase new Twitter followers right from your own website. Visitors are still able to preview profiles before choosing to follow a Twitter account, they just have to click the username next to the button.

Twitter’s Brian Ellin explains, “For publishers and brands, adding the “Follow Button” to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website.” Who doesn’t want that?

You are able to add this new Twitter Button by visiting Twitter’s Follow Button Configuration Page. Be sure the placement of your Facebook Button is user-friendly. If you need any help setting-up and customizing your Twitter Profile, you can give us a call or send us an email! We welcome all your questions!