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Archive for the ‘Web Performance’ Category

Mobile Shopping and Strategy: The Trend That’s Here to Stay

Monday, August 23rd, 2010

Mobile Shopping
Mobile marketing is not exactly a new concept but it has yet to catch up to other conventional platforms due to a few drawbacks. The reach of mobile technology is dependent on the number of mobile devices in use today. Very few people can function without a mobile phone and with the advent of 4G smartphones (who’s got their iPhone 4?!), the reach and ability of a mobile device has grown tenfold. Naturally, it makes sense that marketing through these devices will mean the ability to access more people directly. Even your grandma is using her phone to browse the web (Hi Grams!). Ergo, getting a mobile version of your site and incorporating mobile advertising using tools like AdWords is a smart marketing strategy move, especially if you are in the retail industry. Read more about how to do that on our previous blog post.

Considering the number of mobile users in the world, mobile marketing as a concept sounds very lucrative. Unfortunately, mobile users have yet to take advantage of the widespread technology that can enable this marketing tool to succeed. For example, do YOU have a mobile version of your website? If yes, does it look exceptional for iPhone, Android, Blackberry and other mobile users? How accessible, functional and relevant is it to your customers? Believe it or not, mobile marketing is no longer “in the future”; ladies and gentlemen, it is NOW. If you’re interested in joining the world in going mobile, be sure to check out Webcopyplus‘ must-read blog article about how The World is Going Mobile. If the issues standing in the way of mobile marketing are addressed one by one, it can easily overtake email marketing. (more…)

The Battle of the Top 5 Web Browsers: Who Ranked 1st?

Monday, May 31st, 2010

top5browsersInternet users today have a number of options when it comes to browsers. Considering most home PCs run on Microsoft Windows, the default browser that comes with it is Microsoft’s Internet Explorer. Most websites are compatible with IE, however, IE has its fair share of glitches. Moreover, there are plenty of other browsers out there with a better interface suited to particular needs of the internet user. For instance, someone who uses the browser to check mail or view a few websites may not experience any problems with one browser, whereas someone who streams videos online or plays online games may find the same browser quite inadequate.
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The iPad Arrives!

Friday, May 28th, 2010

ipad-accessories The iPad arrives in Canada and around the world today – is your website designed to work on it? Not only should you be considering how your website looks on standard internet browsers and smart phones, you now also need to think about how good it looks on the iPad.

If your website has been designed with a screen resolution of 1024 x 768 and is on the 960 grid system then you should be good to go! (Ask your webmaster if you don’t know the answer.) iPads will show your website in landscape and portrait modes so having a fluid layout (fluid means a layout that shrinks or grows according to the browser size but with a minimum width size) could be a really good function to have. (more…)

Link Building Tips for New Websites

Wednesday, May 26th, 2010

In today’s online and connected world, linking between sites on the net is fundamental (in fact, it’s what makes the world wide web a, well, web!).

This relationship is so crucial that it determines which sites we think are important and which are not. It’s kind of like how we choose who we interact and network with – simply being out there is not enough. For example, if you were looking to hire someone for your business, you wouldn’t just go out and choose random people on the street; you would ask for recommendations from people you knew first. Or if you do find a good candidate, you’d check up on references.
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Our Last Workshop Before the Summer Break!

Tuesday, May 25th, 2010

Our last workshop on “3 Free Things You Can Do Today to Improve Your Online Marketing” is coming up on May 31st! This is limited to 10 attendees only and we only have a couple spots remaining.

Want to turn more prospects into clients? Learn how to better track what is and isn’t working on your website…and how to improve it.

Want to invest your internet advertising budget wisely? Find out which of your current online advertising activities are proving most effective, and which activities are wasting your money.

Want more traffic to your website? Learn some free approaches you can use to help drive quality visitors to your site.

Want to get an intro to social media? Get your Facebook and Twitter 101’s.

Our little spin is that we will be requesting a $5 donation from all session attendees – 100% of the money will go to the Canary Derby in support of early cancer detection.

Handouts will be provided and topics will include overviews of Google Analytics, Google Local Business Center, and a little bit about Twitter and Facebook. We’ll talk about why they’re important, provide instructions on how to set them up, and some guidelines on how to use them effectively.

Looking forward to see you there! Don’t forget that RSVPs are a must! Deadline is May 27, 6:30pm!

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.