October17 Media

I write a personal blog outside of the October 17 media blog. I’m always on the hunt for really good content to share with my visitors. One of the places I often frequent for news articles and blog posts that I can comment on or link to is Blogs.com.

Blogs.com is where you can find the best in blogs and see what topics top bloggers are buzzing about.

So, why is Blogs.com important to you as a business owner?
(more…)

The other day I was meeting a business colleague at a Starbucks in downtown Vancouver (We’ll call her Suzy). Suzy specified the meeting location and when I got to our meeting spot (10 minutes early, of course!) Suzy was no where to be found and there wasn’t a Starbucks in site! So, what did I do?

I yanked my iphone from my bag and:

1. Used Google maps to find the closest Starbucks according to my locations. Then I utilized the GPS function to plan a route to the Starbucks.

2. Since Suzy isn’t a regular client, I didn’t have her phone number in my iphone. I used Safari on my iphone to find her company’s website and then located the contact page. I called her office and got her cell phone number from the receptionist.
(more…)

Guest Author: Theresa Putkey of Key Pointe Usability Consulting

As a usability expert, I was surprised to learn of the ways that search engine optimization (SEO) can fly in the face of usability.

Basics
Let’s establish some baselines for what we’re talking about:

Usability: While many people argue about precise definitions, in practice, usability basically means that the product should serve the user needs, whether that product is a tea pot, a piece of software, or an e-business website.
(more…)

I just read a great little interview on redflymarketing.com.

It was with Aaron Wall of SEObook.com. As you may or may not know, he’s one of the go-to-guys for SEO and literally wrote the book on the subject.

Q. {to Aaron} Google is all over the place right now and it is looking like a lot of factors that once held weight no longer do and vice versa. What do you make of the current state of flux? Where do you see Google applying more weight?
(more…)