Archive for the ‘Web Design’ Category

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Friday, October 3rd, 2008

Internet Marketing Health Check

I write a personal blog outside of the October 17 media blog. I’m always on the hunt for really good content to share with my visitors. One of the places I often frequent for news articles and blog posts that I can comment on or link to is Blogs.com.

Blogs.com is where you can find the best in blogs and see what topics top bloggers are buzzing about.

So, why is Blogs.com important to you as a business owner?
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Is your website mobile phone accessible? (2010, iphones & GPS)

Tuesday, September 30th, 2008

Internet Marketing Health Check
The other day I was meeting a business colleague at a Starbucks in downtown Vancouver (We’ll call her Suzy). Suzy specified the meeting location and when I got to our meeting spot (10 minutes early, of course!) Suzy was no where to be found and there wasn’t a Starbucks in site! So, what did I do?

I yanked my iphone from my bag and:

1. Used Google maps to find the closest Starbucks according to my locations. Then I utilized the GPS function to plan a route to the Starbucks.

2. Since Suzy isn’t a regular client, I didn’t have her phone number in my iphone. I used Safari on my iphone to find her company’s website and then located the contact page. I called her office and got her cell phone number from the receptionist.
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Search Engine Optimization versus Usability

Wednesday, July 23rd, 2008

Guest Author: Theresa Putkey of Key Pointe Usability Consulting

As a usability expert, I was surprised to learn of the ways that search engine optimization (SEO) can fly in the face of usability.

Basics
Let’s establish some baselines for what we’re talking about:

Usability: While many people argue about precise definitions, in practice, usability basically means that the product should serve the user needs, whether that product is a tea pot, a piece of software, or an e-business website.
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Dancing with google. They lead, we follow.

Wednesday, July 9th, 2008

Google Screen Shot
I just read a great little interview on redflymarketing.com.

It was with Aaron Wall of SEObook.com. As you may or may not know, he’s one of the go-to-guys for SEO and literally wrote the book on the subject.

Q. {to Aaron} Google is all over the place right now and it is looking like a lot of factors that once held weight no longer do and vice versa. What do you make of the current state of flux? Where do you see Google applying more weight?
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October 17 Media is the strategic arm of Vancouver BC based Syntric Marketing & Design.
Our expertise is in providing clients with online marketing services including pay per click advertising campaign management,
website analytics, e-marketing, social advertising, and search engine optimization and strategy.
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