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TransLink Gets Social! An interview with Erin McConnell!

Posted on October 11, 2011 by Tamara Brooks

October 17 Media was excited to sit down with Erin McConnell from Vancouver’s TransLink, a leader in the Vancouver social media scene, to talk about their marketing and customer service tactics.

TransLink on Twitter, over 14,000 followers!
TransLink on Facebook, over 2,290 fans!
TransLink on Foursquare, over 30,000 followers!
TransLink Buzzer Blog

1. Tell us about the early days of social media at TransLink:
Well, initially we started a Twitter feed during the Olympics with the aim of communicating with media outlets. We hoped to alert them of service disruptions. Internally we organized the resources so that Twitter was supported 20 hours a day during those 17 days. Our plan was well received by the public and our dedicated team and systems associated with the channel grew strong. After the Olympics, our budget was reduced and we had to begin managing the channel(s) from our own desks.
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Posted in Community, Facebook, October 17 Media, Social Media, Twitter | No Comments »

Recent Facebook Changes: What You Need To Know

Posted on October 5, 2011 by Keegan Morrison

As some of you may have noticed, Facebook has started making some big changes to its site as of late. Facebook began implementing these changes last week in unison with its F8 conference and will continue to implement more changes into the coming weeks.

As of right now these changes are receiving mixed reviews from users but as with all past Facebook changes, it’s more a matter of users needing to become familiar with the new features than the features themselves actually being flawed. To try and ease the pain that comes along with all these Facebook changes (and yes there have been many lately) we’ve decided to go over some of the most important ones and show you how they work.

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Posted in Facebook, October 17 Media, Social Media | No Comments »

Facebook Releases Ad Targeting by Topic

Posted on August 24, 2011 by Nikki Wong

Facebook recently launched improvements to its online advertising targeting. Previously,
interest targeting in Facebook ads were limited to the ad creator specifically typing in each and
every target topic manually, but the latest developments allow for a much simpler process. Let
us summarize our favourite points for you!

New to Facebook ad targeting is the ability to target by topic. By placing a # in front of
the targeting term (e.g. #painting), you will also reach users with related interests, such as
watercolour painting and oil painting. Now there’s no need to input every type of painting style
you can think of!

Topic Targeting
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Posted in Facebook, October 17 Media, Social Media | No Comments »

Tips on building an iPhone app that embraces social media!

Posted on August 24, 2011 by Tamara Brooks

So you want to build an iPhone application, huh? But how the heck are you going to tap into social media so that it grows organically and people keep coming back for more!? If we’re being honest here, the goal should be to build an application that users *want* to share and use repeatedly. Below we outline two great ideas on how to integrate social media into your iPhone application.

Nike+ iPhone application and social media integrationWe found an iPhone application recently that’s really mastered the integration of social media and made it a core strength. It’s the Nike+ GPS application for runners / walkers. At only $1.99, it’s the bomb diggety. Yep, I said it, bomb diggety.

Based on this, October 17 Media has come up with a list of social media features you should try to apply to your own iPhone application:
(P.S. We do social media consulting and brainstorming if you want custom ideas… and in all honesty, we don’t cost that much either!)
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Posted in Community, Marketing Ideas, Online Marketing, Social Media | No Comments »

Here’s our #1 tip on saving time and doing Twitter updates better.

Posted on August 18, 2011 by Tamara Brooks

Hootsuite's Schedule in Bulk Screen ShotTIP: Get to know and love Hootsuite’s “Schedule in Bulk” feature. Simple. Isn’t it?

What does Hootsuite’s “Schedule in Bulk” feature do?
You can schedule in advance up to 50 updates from a mere text file (we use their FREE downloadable sample spreadsheet). We should mention at this point that it’s only available on the PRO plan which is pretty reasonably priced at $5.99/month. (Nope, we’re not a referral partner, go ahead and click the link and we won’t be making any money if you sign up).

When you schedule updates you can include:

  • the update text (140 characters for Twitter!)
  • A URL link
  • Desired delivery times

Hootsuite knows that this type of scheduling is especially powerful for agencies and marketing departments (like our Vancouver based social media agency, October 17 Media) managing complex campaigns. Interested in how we can train your team to use this tool properly, or just do it for you? Call us for a quote on social media consulting and execution!

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Posted in Facebook, Hootsuite, Marketing Ideas, Online Marketing, Social Media, Twitter | No Comments »

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