Facebook recently launched improvements to its online advertising targeting. Previously,
interest targeting in Facebook ads were limited to the ad creator specifically typing in each and
every target topic manually, but the latest developments allow for a much simpler process. Let
us summarize our favourite points for you!
New to Facebook ad targeting is the ability to target by topic. By placing a # in front of
the targeting term (e.g. #painting), you will also reach users with related interests, such as
watercolour painting and oil painting. Now there’s no need to input every type of painting style
you can think of!
