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Archive for the ‘Social Media’ Category

Save yourself time when choosing your social media usernames!

Posted on by Nikki Wong

One thing we try to drive home with our clients is the importance of selecting social media usernames or vanity URLs that are identical or as consistent as possible. If someone finds you on Facebook under ‘Brand XYZ Inc.’, it stands to reason they should be able to find you on Twitter, LinkedIn, YouTube, Flickr, and any other social media platform under the same name, right? Not under ‘XYZ Brand’, ‘Brand Inc.’, ‘Brand XYZ’ or any other permutations of your brand name. So what is a person to do? Check each social media channel for username availability before choosing one? Not necessary!

We’d like to introduce you to a very simple but infinitely helpful online tool called NameChk. Simply type in your desired username or vanity URL into the form field, and NameChk will quickly check that username availability against 159 different social media platforms they recognize. You can also filter the list down to their most popular networking sites, if 159 is too overwhelming.

For example, below is a screenshot of a search for available accounts under “october17media”. As you can see, some are already taken (by us!):

NameChk search results for "october17media"

Now doesn’t that make your life easier? Instead of checking each social networking website individually, you can have definitive answers all in one place! There are plenty of helpful social media tools like NameChk that save you time when creating and managing your brand’s social media marketing. Do you have any recommendations for tools you use?

HootSuite Launches App Directory

Posted on by Keegan Morrison

HootSuite App Directory

HootSuite, the social media dashboard of choice for many social media marketers, companies and individuals, has recently announced the launch of their new app directory that gives users a ton of new features. The new app directory, currently consisting of Youtube, Flickr, Tumblr and Get Satisfaction, allows users to share, upload, view, search and comment on both Youtube videos and Flickr images, post to and view tumblelogs and share, view and filter topics on Get Satisfaction, all right from their dashboard.

HootSuite AppsCurrently, the app directory consists of four apps, but as Ryan Holmes, CEO of HootSuite, said, “We look forward to seeing the unique extensions, mash-ups and integrations savvy developers create for the HootSuite App Directory[...]Our rapidly growing customer base is eager for more tools to spark their social media powered campaigns and build their brand online to drive leads and awareness. If you have an idea, I encourage you to apply for access.” Holmes also stated that “there are many more apps and HootSuite updates on the horizon” so it won’t be long before we see more great tools coming from this.
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We’re launching our Monthly Packages for Small Business!

Posted on by Brenda Cadman

In honour of Small Business Month, we are pleased to announce the launch of our new Monthly Packages for Small Businesses! Whether you’re in need of a new website or social media consulting (or both!), we have a package that fits your needs.

Get a semi-custom web design, WordPress content management and monthly updates for as little as $149/month.* Or, get started in social media with a custom Facebook tab and Hootsuite for as little as $59/month.*

Connect with our office if you’d like an information sheet with further details or if you’d like to get started!

*Package requires a 36 month commitment.

TransLink Gets Social! An interview with Erin McConnell!

Posted on by Tamara Brooks

October 17 Media was excited to sit down with Erin McConnell from Vancouver’s TransLink, a leader in the Vancouver social media scene, to talk about their marketing and customer service tactics.

TransLink on Twitter, over 14,000 followers!
TransLink on Facebook, over 2,290 fans!
TransLink on Foursquare, over 30,000 followers!
TransLink Buzzer Blog

1. Tell us about the early days of social media at TransLink:
Well, initially we started a Twitter feed during the Olympics with the aim of communicating with media outlets. We hoped to alert them of service disruptions. Internally we organized the resources so that Twitter was supported 20 hours a day during those 17 days. Our plan was well received by the public and our dedicated team and systems associated with the channel grew strong. After the Olympics, our budget was reduced and we had to begin managing the channel(s) from our own desks.
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Recent Facebook Changes: What You Need To Know

Posted on by Keegan Morrison

As some of you may have noticed, Facebook has started making some big changes to its site as of late. Facebook began implementing these changes last week in unison with its F8 conference and will continue to implement more changes into the coming weeks.

As of right now these changes are receiving mixed reviews from users but as with all past Facebook changes, it’s more a matter of users needing to become familiar with the new features than the features themselves actually being flawed. To try and ease the pain that comes along with all these Facebook changes (and yes there have been many lately) we’ve decided to go over some of the most important ones and show you how they work.

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October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.