Archive for the ‘Marketing Ideas’ Category
Posted on September 14, 2010 by Tamara Brooks
What do you do when you come across a site or page on the Internet that you want to read again or share with friends? You probably bookmark it online with one of the social bookmarking sites like Digg or Delicious. You have probably seen the icons for these bookmarking sites on almost every page you come across on the internet (free social bookmarking icon sets below). In case you haven’t been using them, you’re missing out.
Social bookmarking isn’t the same as sharing a link on Facebook or Twitter. It is more like adding the page to a virtual Favorites folder. The immediate advantage of social bookmarking is that you can access it from any system, even mobile devices. Therefore, the sites and pages that you need to go to at anytime will be at your fingertips. (more…)
Tags: accessibility, big bang theory, blogroll, Blogs, Facebook, icon set, Marketing, mobile, Promotional Ideas, sharing, Social Bookmark, tag
Posted in Blogging, Bookmarking, Facebook, Marketing Ideas, Social Media | No Comments »
Posted on September 2, 2010 by Tamara Brooks
It was estimated that, despite the economic downturn in 2008, Canadians were still able to donate approximately $8.9 billion to charity. Though this was a 5% drop from the previous year, it’s certainly no miniscule amount, not to mention the thousands of hours of volunteer work we worked for non-profits. It seems we are more aware of the importance of giving of our resources and our time, much more that we were a decade ago. The techniques of today certainly differ from those in the 80s and early 90s, when only those large organizations who can afford TV, print and radio advertising (plus a celebrity endorser or two) could get the word out.
The Internet has become the great equalizer, where everyone with a cause can spread their message, and now so more than ever with Facebook, Twitter, YouTube etc. Social media and non-profits seem to the perfect match – both relying on people’s participation and beginning from the grassroots. In the past 5 years or so, many organizations, big and small, have used social media for their own causes. It is inexpensive and cost-effective, allowing them to directly contact with their target audience. But whether you’re a seasoned campaigner, or just getting your feet wet, it’s not as simple as just building a website and expecting the dollars to start rolling in. There are a few key tips you should keep in mind, if you want to start your own cause marketing campaign, which will keep you on track to get that hole-in-one. (more…)
Tags: Awareness, Call to Action, Campaign Strategy, Cause Marketing, Charity, Facebook, Fundraise, Twitter, YouTube
Posted in Community, Facebook, Good Will, Marketing Ideas, Social Media, Twitter | No Comments »
Posted on August 23, 2010 by Tamara Brooks
Mobile marketing is not exactly a new concept but it has yet to catch up to other conventional platforms due to a few drawbacks. The reach of mobile technology is dependent on the number of mobile devices in use today. Very few people can function without a mobile phone and with the advent of 4G smartphones (who’s got their iPhone 4?!), the reach and ability of a mobile device has grown tenfold. Naturally, it makes sense that marketing through these devices will mean the ability to access more people directly. Even your grandma is using her phone to browse the web (Hi Grams!). Ergo, getting a mobile version of your site and incorporating mobile advertising using tools like AdWords is a smart marketing strategy move, especially if you are in the retail industry. Read more about how to do that on our previous blog post.
Considering the number of mobile users in the world, mobile marketing as a concept sounds very lucrative. Unfortunately, mobile users have yet to take advantage of the widespread technology that can enable this marketing tool to succeed. For example, do YOU have a mobile version of your website? If yes, does it look exceptional for iPhone, Android, Blackberry and other mobile users? How accessible, functional and relevant is it to your customers? Believe it or not, mobile marketing is no longer “in the future”; ladies and gentlemen, it is NOW. If you’re interested in joining the world in going mobile, be sure to check out Webcopyplus‘ must-read blog article about how The World is Going Mobile. If the issues standing in the way of mobile marketing are addressed one by one, it can easily overtake email marketing. (more…)
Tags: AdWords, android, blackberry, Facebook, Google AdWords, iphone, SEO, Twitter, Web Site Accessibility
Posted in Accessibility, AdWords, Marketing Ideas, Web Design, Web Performance | No Comments »
Posted on August 16, 2010 by Tamara Brooks
Get yourself a one-on-one online marketing workshop with
co-owner of October 17 Media Tamara Brooks on the cheap!
So, what’s the cost?
$125 for 1 hour session.
—–OR —–
Mention this blog post and receive the same session for $89.95 (plus HST).
Get ideas and tips specific to your company’s online needs and goals
Bring your laptop, this is a work session!
- We’ll review your website and provide tips on how to convert traffic more effectively.
- We’ll look at your social media presence and make recommendations on how to improve.
- We’ll help you learn how to track metrics and return on investment.
- We’ll help you review your paid advertising and search engine optimization strategy.
Available slots: (more…)
Tags: Boost Online Traffic, goals, October 17 Media, Online Marketing Strategy, Self Promotion
Posted in Contest, Marketing Ideas, Online Marketing, Workshop | No Comments »
Posted on August 4, 2010 by Priscilla the Intern
Oh. Yes. We. DID.
We came up with a whole list of tips you can use to pump up your Facebook, Twitter and other social media pages like YouTube or Flickr. Implementing these ideas at the right time, right place and right market will help you get more fans and more interactions (perhaps you are marketing to women?). If this list were a candy store, it’d be called Engage – come on in, feast your eyes on the delectable treats to the right and pick & choose what suits your fancy. Samples provided (like BlogPerfume’s 27 free social media icons here)!
The mantra to remember as you ponder and peruse is quality over quantity. Especially for Facebook, avoid posting more than one quality post per day. Once you make a fan feel like they are getting “spam” from your page, they will “Unlike” your page and never come back. It is okay to post more than once per day for Twitter, but again, keep it to high quality tweets. Listening = cornerstone of using social media effectively. (more…)
Tags: Blogging, Boost Online Traffic, custom, Facebook, Future Shop, Landing Pages, Promotional Ideas, quality, Self Promotion, Social Media, tabs, Twitter, Viral Marketing
Posted in Blogging, Email, Facebook, Marketing Ideas, October 17 Media, Online Marketing, Social Media, Twitter | 1 Comment »
What do you do when you come across a site or page on the Internet that you want to read again or share with friends? You probably bookmark it online with one of the social bookmarking sites like Digg or Delicious. You have probably seen the icons for these bookmarking sites on almost every page you come across on the internet (free social bookmarking icon sets below). In case you haven’t been using them, you’re missing out.
