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Archive for the ‘Marketing Ideas’ Category

Tips on building an iPhone app that embraces social media!

Posted on by Tamara Brooks

So you want to build an iPhone application, huh? But how the heck are you going to tap into social media so that it grows organically and people keep coming back for more!? If we’re being honest here, the goal should be to build an application that users *want* to share and use repeatedly. Below we outline two great ideas on how to integrate social media into your iPhone application.

Nike+ iPhone application and social media integrationWe found an iPhone application recently that’s really mastered the integration of social media and made it a core strength. It’s the Nike+ GPS application for runners / walkers. At only $1.99, it’s the bomb diggety. Yep, I said it, bomb diggety.

Based on this, October 17 Media has come up with a list of social media features you should try to apply to your own iPhone application:
(P.S. We do social media consulting and brainstorming if you want custom ideas… and in all honesty, we don’t cost that much either!)
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Here’s our #1 tip on saving time and doing Twitter updates better.

Posted on by Tamara Brooks

Hootsuite's Schedule in Bulk Screen ShotTIP: Get to know and love Hootsuite’s “Schedule in Bulk” feature. Simple. Isn’t it?

What does Hootsuite’s “Schedule in Bulk” feature do?
You can schedule in advance up to 50 updates from a mere text file (we use their FREE downloadable sample spreadsheet). We should mention at this point that it’s only available on the PRO plan which is pretty reasonably priced at $5.99/month. (Nope, we’re not a referral partner, go ahead and click the link and we won’t be making any money if you sign up).

When you schedule updates you can include:

  • the update text (140 characters for Twitter!)
  • A URL link
  • Desired delivery times

Hootsuite knows that this type of scheduling is especially powerful for agencies and marketing departments (like our Vancouver based social media agency, October 17 Media) managing complex campaigns. Interested in how we can train your team to use this tool properly, or just do it for you? Call us for a quote on social media consulting and execution!

Get Connected With QR Codes

Posted on by Michelle Garrigo

Starbucks SRCH QR Code

A QR code (short for Quick Response) is a specific matrix barcode or a two-dimensional code that can hold thousands of alphanumeric characters of information. Often it features a URL that directs users to a site where they can learn more about the object or place. Dedicated QR barcode readers and mobile devices equipped with cameras can interpret these codes.

Popular in Japan and some European countries, QR codes are not new. This technology has been around since 1994, but it is becoming an increasing trend in North America. These codes can be found just about anywhere, such as on: product labels, billboards, buildings, newspapers, magazines, clothing and more.

Yesterday, Starbucks launched its “SRCH by Starbucks featuring Lady Gaga” campaign and they are definitely capitalizing on QR codes. Creating a QR code scavenger hunt for Lady Gaga-related prizes, fans can scan the codes on Starbucks banners and other material to receive digital clues and follow the hunt!

For Starbucks, the QR code initiative is to build stronger relationships with their most engaged customers. SRCH was also implemented to generate awareness and sales on the brand’s Frappuccino for the summer.

The future of QR codes is limitless! You can seamlessly incorporate it into your social media! Have you spotted Starbucks QR codes? Do you want a QR code to link to your website? Don’t forget to have a mobile friendly page.  If you need help with executing your QR codes, we are here to help!

New on Facebook – Photo tagging for Facebook Pages

Posted on by Michelle Garrigo

Previously, users could only tag their friends in photos, but now all Facebook users can tag Pages in their photos, whether they’ve Liked it or not! How does this benefit your company? With Photos being Facebook’s most popular application, this new feature provides your Facebook Page the opportunity to gain many impressions and new fans.

A photo tag of your Page can represent a recommendation from a user to their friends, prompting curiosity to a user’s friend to visit your Page and possibly liking your Page themselves.

For now, Facebook Pages that can be tagged must be categorized under “Brands & Product” or “People”. If you are not in this category, don’t dismiss this feature just yet. Facebook says it is “looking to expand this functionality to more Page categories over time”.

Don’t forget to check your privacy settings. Tagged photos will only appear on a Page’s Photos tab if it set to be visible to everyone. Need help setting up your Facebook Page? Give us a call or send us an email. We are ready to help!

Getting Social with Dodi Thorhaug!

Posted on by Tamara Brooks

If you are following @Oct17 on Twitter, you may have already heard: a few of our lucky clients will get to try UserTesting! (We introduced UserTesting to you a couple weeks back right here on our blog, in case you forgot) So as you can see, there are perks that come with being an October 17 client!

The professional services provided by the October 17 Media team prove, without a doubt, they are on top of their game. I would strongly recommend them to anyone expanding their business to include social networking.
- Dodi Thorhaug

One of our clients, Dodi Thorhaug, is a North Shore real estate agent and we began working with Dodi on her social media channels near the end of 2010. As much as we would love to show you the before and after shots, we can’t – because it was in fact her first time with social media! So we started right from scratch with Dodi, and now she is on Facebook, Twitter, YouTube, and tweeting, sharing, liking and all that social media jazz!

We like to take care of our clients and one of the things that we strongly believe in for businesses is maintaining a professional and consistent brand image across social media channels online. On Twitter and YouTube, this can be achieved with the profile image and custom backgrounds.

Profile photos are important on Facebook as well, but Facebook does not allow a custom background. “So how do I customize my Facebook Page,” you ask? Boy do we have an answer for you: building custom tabs! Custom Facebook tabs are just that – custom. They can highlight different things according to your business’ goals.

For Dodi, we created a Welcome tab (good for any business, shows people that you are who you say you are), a Listings tab for prospective buyers, and a Sold Listings tab for prospective sellers. And we must say ourselves, they look quite fancy indeed!

Now that we’ve got you drooling and thinking you could use some customizing to spice up your social media channels, give us a shout and we can help you out!

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.