Google has confirmed that it is testing a new way of presenting its web results page. The search giant is playing with the idea of moving on from its ten results at a time format and instating infinite scrolling. What this means is that instead of having to leave your first 10 results behind when you go to page two of Google’s web results (not that anyone ever goes there), you would click ‘show more results’ and simply expand your set of results.
Facebook recently launched improvements to its online advertising targeting. Previously,
interest targeting in Facebook ads were limited to the ad creator specifically typing in each and
every target topic manually, but the latest developments allow for a much simpler process. Let
us summarize our favourite points for you!
New to Facebook ad targeting is the ability to target by topic. By placing a # in front of
the targeting term (e.g. #painting), you will also reach users with related interests, such as
watercolour painting and oil painting. Now there’s no need to input every type of painting style
you can think of!
October 17 Media would like to welcome our newest team member, Keegan Morrison! Keegan is a BCIT Marketing graduate, and he’ll be working with us as a Marketing and Project Management Assistant. Check out our interview with him below to learn a bit more about this recent grad.
What’s your degree in?
Currently I am Degree-less but I do have a fantastic Marketing Communications Diploma from BCIT.
Favourite marketing campaign?
I love Return-it’s ‘Don’t mess with karma’ campaign. It’s hilarious and it’s for a good cause. I also enjoy watching stickmen get hurt, apparently.
Favourite marketing-related website?
Anytime I’m looking for some marketing-related entertainment, Adfreak is where I go. It brings together advertising news, media and pop culture in well written and entertaining articles. I can pretty much guarantee you’ll find something good every time you visit.
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Are you tired of attending generic social media presentations that only provide an overview of available tools?
We are pleased to offer an affordable and customized social media workshop that addresses your business’s specific needs and wants. These group sessions are being offered for $240 plus hst. Yep, do the math – that’s just $30 per hour per attendee – an AMAZING deal!
Who: You and 3 of your colleagues or fellow business owners.
What: A 2 hour social media/online marketing workshop that addresses your individual questions. Refreshments provided.
Where: October 17 Media – #170 – 422 Richards Street, Vancouver BC, V6B 2Z4
When: We’re flexible! Pre-book at least 2 weeks in advance and we can likely accommodate your desired date and time.
Why: Learn valuable tips, tools and techniques to help your business make best use of the social media and online marketing tools available today. Come with questions!
How: Contact our office with the names of your 4 attendees and your desired workshop date to get started!
Delicious Pinkberry goodness, live perfomance by the hot and upcoming band BONNIE DUNE, plus a fabulous crowd of people…it was the perfect swirl for an amazing experience!
Park Royal Village in West Vancouver was definitely the place to be yesterday evening, for the official launch of Pinkberry’s first Canadian location! October 17 Media did not miss this event, we were there!
Spotted: Cory Monteith from Glee!
Yes, the Glee star was there – rocking out on the drums! Bonnie Dune played six great songs and spent time greeting fans, taking photos, signing autographs and answering questions. There was love all around!
October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.
