October 17 Media was excited to sit down with Erin McConnell from Vancouver’s TransLink, a leader in the Vancouver social media scene, to talk about their marketing and customer service tactics.
TransLink on Twitter, over 14,000 followers!
TransLink on Facebook, over 2,290 fans!
TransLink on Foursquare, over 30,000 followers!
TransLink Buzzer Blog
1. Tell us about the early days of social media at TransLink:
Well, initially we started a Twitter feed during the Olympics with the aim of communicating with media outlets. We hoped to alert them of service disruptions. Internally we organized the resources so that Twitter was supported 20 hours a day during those 17 days. Our plan was well received by the public and our dedicated team and systems associated with the channel grew strong. After the Olympics, our budget was reduced and we had to begin managing the channel(s) from our own desks.
(more…)
