October 17 Media and Future Shop Launch Festive “Thrilling to Win!” Campaign
Vancouver online marketing firm collaborates with Canada’s largest consumer electronics retailer to combine the thrill of contests with the holiday spirit online.
November 19, 2010 (Vancouver, BC) — The holiday season is here and what better way for families to get into the holiday spirit than by decorating a personal online living room? Vancouver-based online marketing firm October 17 Media has teamed up with Future Shop once again to embrace the gift of giving by creating an innovative online contest with weekly and instant chances to win fantastic prizes.
“The team at October 17 Media knows a thing or two about getting into the holiday spirit,” said Tamara Brooks, Partner, October 17. “We welcomed the opportunity to develop a marketing idea that would put Canadian families in a festive mood and highlight Future Shop as the go-to destination for holiday gift buying. In preparation for this contest, the October 17 team began listening to Christmas music weeks before Halloween had arrived!”
October 17 Media prides itself as a local leader in creating cutting-edge virtual contests, collaborating with businesses to develop elaborate viral campaigns focused on an organization’s particular needs. The “Thrilling to Win!” campaign is the company’s fourth collaboration with Future Shop.
“We’re excited to partner with October 17 Media again to launch another fun-filled holiday contest,” said Nikki Hellyer, Director of Marketing, Future Shop. “We know Canadians will enjoy this year’s online contest where they create their own virtual holiday-themed living rooms and have the chance to win incredible prizes.”
How the Thrilling to Win! Contest Works
Between November 19 and December 16, Canadians are invited to visit Futureshop.ca/thrillingtowin to register online and dive into the holiday spirit with online activities for chances to win prizes such as Apple product bundles. Special codes will be available in-store and through other Future Shop online marketing channels and can be redeemed on the contest site to unlock unique holiday activity options and increase the chances of winning.
Participants can spread the holiday cheer by inviting friends and family to their virtual decorated living room through social media channels, like Facebook and Twitter. Additionally, for every user that registers online, Future Shop will donate $1 for every room created – up to $25,000 – to put gifts under the tree for deserving kids across Canada.
For more information, visit Futureshop.ca/thrillingtowin
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About October 17 Media
Seeing a gap in the marketplace for a one-stop shop for online marketing campaigns, Brenda Cadman and Tamara Brooks launched October 17 Media; named for the day the company idea was conceived. Launched in 2007, October 17 focuses exclusively on effective online exposure ensuring that clients are optimizing their web presence. The company’s marketing and design expertise is in providing clients with website design and development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing. This online marketing strategy allows October 17 to uncover new opportunities for businesses to be discovered, and in effect, aid in healthy business growth.
About Future Shop
With 146 stores across the country and the nation’s premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. Future Shop and its more than 10,000 employees are dedicated to providing customers with expert advice about home and entertainment technology both in-store and online. The company hosts an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshop.ca/techyeah). To help keep used electronics out of the landfills, Future Shop has an in-store recycling program for seven types of products (www.futureshop.ca/green). As a proud corporate citizen, Future Shop is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders (www.futureshop.ca/community).
Media Contacts
Tamara Brooks
October 17 Media Inc
P: 778-892-7246
E: tamara@october17media.com
Elliott Chun
Communications Manager
Future Shop
P: 604-412-1764
E: echun@futureshop.com
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