Katrina, from Kalem Photography, won our Canada Day contest! We are also very excited to announce that her Facebook Ads campaign will be running in August! Keep your social media eye out for it!
What was her amazing prize?
She won a 1-hour personal consultation time with us (October 17 Media)! How’s that not amazing, right? But, it didn’t stop there. Her prize also included $100 for a Facebook Ads campaign.
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October 17 Media recently launched our very first E-book, Like me on Facebook! Written by partners, Tamara Brooks and Brenda Cadman, this book offers a do it yourself guide to creating and maintaining effective Facebook Pages for small businesses.
Facebook is becoming a popular outlet for companies to reach their customers so it is very important for businesses to fully understand what they are getting into before jumping straight into Facebook. And you thought we already had too many skills, now we are writing books too! 
Ready to dive in? This guide is very simple to understand and details the step by step process behind building and marketing an effective Facebook Page. Not tech savvy? Don’t worry, we’ve got you covered; the guide was written with everyone in mind, from computer rookies to experts.
The e-book is also useful for those of you who have already created your Facebook Page and now just don’t know what to do with it. There are so many different apps and tools that can be integrated into Facebook Pages these days that is important to know which ones are smart for your business, and how to use them properly.
Topics Include:
Where can you find this amazing book of knowledge? Well that’s simple; the first 5 people to comment on this post are going to receive a free (yup free) copy of the E-book. If you were not lucky enough to see this post in time, then not to worry as you can purchase your copy on our website.
Read the book and loved it? Let us know if it helped you or if you are looking for more personalized assistance with Facebook, give us a call and set up your social media consultation with our experts!
October 17 Media welcomes our newest team member, Katie Turvill! Katie recently graduated from Wilfrid Laurier University’s School of Business and Economics, and she’ll be working with us as a Marketing and Administrative Assistant. Check out our interview with her below to learn a bit more about this recent grad. Welcome to the team, Katie!
What’s your degree in?
I have an Honours Bachelor of Business Administration degree with a concentration in Marketing and Brand Management from Wilfrid Laurier University. GO HAWKS!
Favourite marketing campaign?
That would have to be the Molson Canadian “Made in Canada,” “Canadian View Point” and “The Code” ads. It definitely appeals to the patriotic side of Canadians which has become more prevalent since the Olympics. They stay away from the typical beer commercials, which is nice and appeal to a different side of Canadians.
Favourite marketing-related website?
It’s got to be Facebook. It’s amazing how rapidly the website grew in such a short period of time. I love how you can find and connect with people that you have lost touch with over the years. And now the business aspect that has been added to allow companies to develop their own page has brought Facebook to a whole new level.
What’s your dream client and project?
I don’t have a specific dream client or project but anything related to a sports team or event would be ideal for me. Growing up with two older brothers has turned me into a sports fanatic and having the opportunity to work with any sports team would be an experience that I would never turn down.
Best attribute?
Very genuine!
Favourite chocolate bar?
I try (key word “try”) to avoid chocolate but the one that always gets me is Green & Black’s organic chocolate.
Pet peeve?
Slow walkers that take up the entire sidewalk and are oblivious to the people around them.
Strange fact about you?
I can sometimes be found eating a meal or snack while sitting on the kitchen floor.
October 17 Media welcomes our newest team member, Nikki Wong! Nikki recently graduated from BCIT’s Marketing Communications program, and she’ll be working with us as a Marketing and Administrative Assistant. Check out our interview with her below to learn a bit more about this recent grad. Welcome to the team, Nikki!
What’s your degree in?
No degree (yet!), but I have my Diploma of Technology from British Columbia Institute of Technology’s (BCIT) Marketing Management program, with a concentration in Marketing Communications. I do plan on eventually getting my Bachelor of Business Administration (BBA) though.
Favourite marketing campaign?
My favourite campaign has got to be Coca-Cola’s Happiness Factory campaign. The commercials showed this magical world inside a Coke vending machine, and all the work that went into getting a bottle of Coke dispensed. It was so whimsical and fun; exactly the way a non-essential product should be marketed (although some might argue the necessity of Coke)!
Favourite marketing-related website?
My marketing-related site du jour is Twitter. Having originally joined with skepticism, I now check my Twitter compulsively. The community I’ve discovered through Twitter is unlike anything else.
What’s your dream client and project?
I’d have to say I don’t have a dream client per se, but it’s a huge dream of mine to take a diminishing brand and revive it into a relevant and cool brand, a la Old Spice.
Best attribute?
My inclination to be welcoming and inclusive of everyone.
Favourite chocolate bar?
I don’t eat chocolate bars much, but my favourite is Coffee Crisp. My all-time favourite chocolate, though, is Ferraro Rocher. I could eat those until I was sick to my stomach, and then some!
Pet peeve?
I can’t stand being stuck behind someone who’s walking slowly.
Strange fact about you?
I was born with really crooked pinky fingers. They look like they were broken.
October 17 Media is pleased to welcome another member to our growing Business Development team! Phyllis Chan joins the team with over 10 years of sales and marketing experience. Check out our interview with her below to learn a bit more.
What’s your degree in?
I have a Bachelor of Business Administration (BBA) from British Columbia Institute of Technology (B.C.I.T.).
Favourite marketing campaign?
I love the Mentos Gum campaigns! I think it’s brilliant when companies are able to utilize art, catchy music, humour and out of the box ideas to captivate an audience and make their product memorable. The integrated marketing strategy was incredible, wowing the target audience using a variety of different channels. Also the “Make Art Pop” campaign from 2007 was really cool too – can you believe they used more than 41,000 pieces of Mentos gum for each art installation?
Favourite marketing-related website?
My favourite marketing-related website is definitely Facebook. Who knew that it would become such an integral part of our every day lives? Facebook can be really effective if used creatively. The Facebook population is bigger than all but 4 countries in the world, so imagine the number of people you can reach.
What’s your dream client and project?
My dream client would be a company like Lululemon. Not only do I love their pants, I also love the company philosophy, business and desire to give back to the community. The project could involve setting up a website for them to help promote sustainability and healthy living in third world countries. The website could have the functionalities of raising money and awareness, while promoting their brand and yoga.
Best attribute?
My contagious laugh. (Or so I’ve been told)
Favourite chocolate bar?
Daniel Chocolates are the best! I like choosing different flavours of chocolate goodness based on my mood, and then that way I don’t have to commit to a full bar.
Pet peeve?
My pet peeve is when people are not inclusive of others in social settings. I mean sometimes they are not aware of it, and sure it happens every once in a while. It just pinches a nerve with me because I always try to make a special effort to introduce people and make them feel comfortable.
Strange fact about you?
I’m psychic. Just kidding!
October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.
