Archive for the ‘Blogging’ Category
Posted on August 11, 2010 by Tamara Brooks
The Facebook fan page is on its way to becoming a top new advertising platform. After all, Facebook is now officially the most popular U.S. website according to data from Hitwise analytics. Facebook has gone a long way in making its fan pages more flexible as far as design and content is concerned, allowing for custom tabs that look brand-spankingly out of this world. Avast, ye hearties, now they’ve updated Insights, a free service similar to web analytics that is available for everyone who has a fan page to track the progress of it.
The new and improved Insights dashboard was made live just recently to page admins. (more…)
Tags: Blogs, Boost Online Traffic, Facebook, Landing Pages, Online Marketing Strategy
Posted in Blogging, Facebook, Social Media | 1 Comment »
Posted on August 4, 2010 by Priscilla the Intern
Oh. Yes. We. DID.
We came up with a whole list of tips you can use to pump up your Facebook, Twitter and other social media pages like YouTube or Flickr. Implementing these ideas at the right time, right place and right market will help you get more fans and more interactions (perhaps you are marketing to women?). If this list were a candy store, it’d be called Engage – come on in, feast your eyes on the delectable treats to the right and pick & choose what suits your fancy. Samples provided (like BlogPerfume’s 27 free social media icons here)!
The mantra to remember as you ponder and peruse is quality over quantity. Especially for Facebook, avoid posting more than one quality post per day. Once you make a fan feel like they are getting “spam” from your page, they will “Unlike” your page and never come back. It is okay to post more than once per day for Twitter, but again, keep it to high quality tweets. Listening = cornerstone of using social media effectively. (more…)
Tags: Blogging, Boost Online Traffic, custom, Facebook, Future Shop, Landing Pages, Promotional Ideas, quality, Self Promotion, Social Media, tabs, Twitter, Viral Marketing
Posted in Blogging, Email, Facebook, Marketing Ideas, October 17 Media, Online Marketing, Social Media, Twitter | 1 Comment »
Posted on July 23, 2010 by Priscilla the Intern
Who wouldn’t want to market to women when this segment has the decision making authority and purchasing power to RULE THE WORLD! 
It’s especially important on Facebook to have your updates show up on the top of fans’ News Feeds rather than getting buried under the bounteous (and more recent) other updates being made. Timing is of the essence. So when are women online to actually receive those brilliant marketing messages you’ve created?
A recent report by Google in June 2010 shows that women mostly do their research in the mornings, while women who don’t have children go online in the evenings. I wonder why. 
The data was from a study conducted by OTX in March 2010, where they asked 4,896 women “What time of the day do you typically go online to gather information?” (more…)
Tags: Facebook, Online Marketing, Promotional Ideas, Social Media, timing, Twitter, women
Posted in Blogging, Facebook, Marketing Ideas | No Comments »
Posted on June 22, 2010 by Tamara Brooks
With the latest release of WordPress 3.0, users have been eager to find out what’s new with their favourite blogging software. This new version (the 13th major release) promises a better and lighter user interface, more customization in terms of appearance and the much awaited joining of WordPress Multi-User and WordPress (WP 3.0 = WPMU + WP for the mathematically-inclined). Aside from bug fixes, the following new features should entice you to update your blog to the latest version immediately.
1. Multi-site capabilities – Whether you run 1 or 1,000 blogs, you can manage them using one profile. No more logging in and out of your different profiles to update your blogs. From a single menu, you can update, edit and post to different sites. Blog network managers are blasting their vuvuzelas now that their jobs have become much simpler. (more…)
Tags: Blogging, Blogs, CMS, Optimization, SEO, Web Copywriting
Posted in Blogging, Copywriting, Social Media, Video | No Comments »
Posted on May 31, 2010 by Tamara Brooks
Ideally speaking, aesthetics is one of the major principles web designers and developers consider in creating websites that will work and cater to the best of their clients’ interests. The typeface you choose can contribute to defining the nature of the website — it sets the tone and the mood of the content, and just generally helps in delivering the website as a whole package. However, in the past there have been typeface limitations that prevented web designers from expressing their inner artists, e.g. being forced to only use web safe fonts.
Until now, using our favorite household web typefaces would mean jumping through hoops due to all the licensing and browsing support issues one would have to deal with. Using real fonts would also mean Flash replacement text, back links and exported images… but things are starting to change. Slowly, the world’s font libraries have started opening their doors and likely it will only be a matter of time until we get access to a selection far greater than Arial and Verdana.
(more…)
Tags: Font, Typeface, Web Copywriting, Web Design and Development
Posted in Accessibility, Blogging, Copywriting, Web Design | No Comments »
The Facebook fan page is on its way to becoming a top new advertising platform. After all, Facebook is now officially the most popular U.S. website according to data from Hitwise analytics. Facebook has gone a long way in making its fan pages more flexible as far as design and content is concerned, allowing for custom tabs that look brand-spankingly out of this world. Avast, ye hearties, now they’ve updated Insights, a free service similar to web analytics that is available for everyone who has a fan page to track the progress of it. 
