October17 Media

With the current recession, many businesses are seeing an increase in their typical cost-per-action. Pay-per-click is an economic alternative to most traditional advertising media options but it’s not immune to the tough, changing economic climate.

So… dum-da-dum! This calls for ‘Tough Measures for Tough Times Adwords Tactics” and we’ve been employing a variety of methods on behalf of our clients to curb this annoying little economic reality.

1. It’s Christmas & Boxing Day. Turn UP your ads!
   Surfers are still looking for a reason to buy when they type their search terms into Google. These qualified visitors might even be in a crazy rush over the Christmas period to finish shopping in time. You could take the opportunity to advertise “Guaranteed delivery by Christmas” or “Boxing Day Specials”. Holiday-related selling points can be cleverly used within Ad Texts to maximize sales conversion potential.
2. Cut out the riff-raff. (more…)

I write a personal blog outside of the October 17 media blog. I’m always on the hunt for really good content to share with my visitors. One of the places I often frequent for news articles and blog posts that I can comment on or link to is Blogs.com.

Blogs.com is where you can find the best in blogs and see what topics top bloggers are buzzing about.

So, why is Blogs.com important to you as a business owner?
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Buying domains for their traffic can be good for your Cost Per Lead (CPL).

Do you buy traffic to your website through the legendary Google Adwords? Specifically, are you purchasing clicks through the Google Content Network? If you are, chances are there are some ‘parked domains’ out there that are sending you some quality traffic. To cut out the Google middle-man, you can go directly to these parked domains and see if they’re for sale.

So, what the heck is a parked domain?

According to wikipedia.com (link), domain parking refers to the registration of an internet domain name without that domain being associated with any specific services (e.g. without a specific company website). This may have been done with a plan to reserve the domain name for future development or to protect against the possibility of cybersquatting.

Domain parking can be classified as monetized and non-monetized. In monetized domain parketing, advertisements are shown to visitors; in non-monetized parking, an “under construction” or a “coming soon” message may be put up on the domain by the registrar or reseller.

So, in essence you’re looking for parked domains that are monetized and showing your ads on the content network. Typically these domains get traffic either through type-in traffic or out of date inbound links.
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The October 17 Referral Program was created for any professional who wishes to provide Pay-Per-Click (PPC) advertising services such as Google AdWords to their clients, but who doesn’t wish to invest in the time or training required to manage a successful online advertising program.

Our program is perfect for:

• Graphic & Web Designers
• Web Developers
• Programmers
• Web Hosting Companies
• Copywriters
• Advertising Companies
• Public Relations Consultants

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Well, it’s also a super elite club and I’m not sure we want to let you in. Think I’m kidding? I’m not. Your competitors really don’t want you to get into this. But since you know me, I’ll get you in.

Online marketing helps:

• Increase customers / clients
• Promote brand awareness
• Manage PR
• Understand current and potential clients

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