Mobile marketing is not exactly a new concept but it has yet to catch up to other conventional platforms due to a few drawbacks. The reach of mobile technology is dependent on the number of mobile devices in use today. Very few people can function without a mobile phone and with the advent of 4G smartphones (who’s got their iPhone 4?!), the reach and ability of a mobile device has grown tenfold. Naturally, it makes sense that marketing through these devices will mean the ability to access more people directly. Even your grandma is using her phone to browse the web (Hi Grams!). Ergo, getting a mobile version of your site and incorporating mobile advertising using tools like AdWords is a smart marketing strategy move, especially if you are in the retail industry. Read more about how to do that on our previous blog post.
Considering the number of mobile users in the world, mobile marketing as a concept sounds very lucrative. Unfortunately, mobile users have yet to take advantage of the widespread technology that can enable this marketing tool to succeed. For example, do YOU have a mobile version of your website? If yes, does it look exceptional for iPhone, Android, Blackberry and other mobile users? How accessible, functional and relevant is it to your customers? Believe it or not, mobile marketing is no longer “in the future”; ladies and gentlemen, it is NOW. If you’re interested in joining the world in going mobile, be sure to check out Webcopyplus‘ must-read blog article about how The World is Going Mobile. If the issues standing in the way of mobile marketing are addressed one by one, it can easily overtake email marketing. (more…)
Internet users today have a number of options when it comes to browsers. Considering most home PCs run on Microsoft Windows, the default browser that comes with it is Microsoft’s Internet Explorer. Most websites are compatible with IE, however, IE has its fair share of glitches. Moreover, there are plenty of other browsers out there with a better interface suited to particular needs of the internet user. For instance, someone who uses the browser to check mail or view a few websites may not experience any problems with one browser, whereas someone who streams videos online or plays online games may find the same browser quite inadequate.
Ideally speaking, aesthetics is one of the major principles web designers and developers consider in creating websites that will work and cater to the best of their clients’ interests. The typeface you choose can contribute to defining the nature of the website — it sets the tone and the mood of the content, and just generally helps in delivering the website as a whole package. However, in the past there have been typeface limitations that prevented web designers from expressing their inner artists, e.g. being forced to only use web safe fonts.
