Have you ever signed up for a website or bought a product or service on the net and as soon as you hit “send” you instantly receive an email confirming your action? You may think that there are a hundred elves waiting in the North Pole to answer your emails. While certainly a cute thought, that’s not the case. Usually, the company or website has an email auto responder set to send you an email once you’re done ordering or signing up.
Letting go of any lead, no matter how big or small, is a big no-no. All leads can become clients and sometimes, something as simple as not returning an email or not sending information is a mistake. An email follow-up auto-responder is an automated system which immediately replies to a set of customers, members or subscribers. It can save you the hassle and work of replying to each and every person on your mailing list. While a personal touch is different, imagine if you had hundreds or thousands of people on your mailing list. Sending out an individual email to each person is not only impractical but time-consuming, taking resources away from your business.
Why would you want to use one for your business? Here are some reasons:
- Manage your email newsletters and subscriptions efficiently – you’ll never have to manually send out emails or continually manage spreadsheets with contacts.
- Deliver an unlimited number of email marketing campaigns, messages or newsletters – if budget or time is a constraint for sending out emails, with follow-up autoresponders, you’ll be able to set your emails to send and not worry about it.
- Follow-up on leads automatically – no need for reminders or notes, you can set your emails to send whenever you like.
- Send traffic to your website via links embedded within emails – when you design your email message, you can place links into your email that customers can easily click and direct them to your website.
- Be available 24/7 – sometimes, customers just need an assurance that you’ve received their email. A response email, even one that says “Thanks, we’ve got your email” puts them at ease and makes your business look responsive.
- Be able to track who opens your email and analyze statistics on open rate and who clicks on your links – the most important component of any campaign is how people respond to it. Emails are notorious for having a low open rate. By finding out who is opening and clicking your messages, you’ll be able to adjust your campaign message, as well as your target audience.
- Create relationships with customers – Once your customers have become familiar with your brand and message, they will recognize your name and be able to relate to you. Retaining customers and having them come back to you and your website is one the most important facets of building a business.
An auto-responder is easy to set up! Contact us today and find out how we can set one up for your website or mailing list.
Tags: Auto-responder, Online Marketing for Dummy's, Optimization, Web Performance
