Many organizations and companies work tirelessly to be recognized as a trusted brand. In this year’s “Canada’s Most Trusted Brands” report, Toyota’s rank is the biggest riser on the 2011 list. After falling 86 spots with a reputation score of 38 to number 95 in 2010, Toyota has climbed to rank 41 with a reputation score of 60.2.
How did Toyota accomplish this difficult task? They turned to their online presence and more importantly to social media! In a recent interview done by Marketing magazine, Toyota Canada’s managing director, Stephen Beatty gave the inside scoop on how social media, blogs and the company’s website played a crucial role to build Toyota’s reputation up again. Toyota knew their website was the central point of communication, where they provided details about their vehicles and videos on their systems, but what Toyota also quickly realized was their weak social media presence. Toyota noticed how their customers were talking about their experiences and defending the brand, but the company itself was missing from this interaction.
To encourage even more stories about what Toyota has meant in the lives of people and to be a part of their online community, Toyota re-launched their Facebook and Twitter with their “No. 1 Fan” contest. With 23,126 people currently liking their Facebook page and their success of building their online presence and brand through social media, Toyota definitely does not plan on stopping to communicate to its customer and others through this medium.
Social media activities can have a big impact on your company’s reputation and brand, Toyota Canada’s story proves it! If you need help establishing your social media presence, give us a call or send us an email! We are here to help!
