Social media marketing is all about virality, and Twibbon is an easy and fun way to help promote awareness about an important cause, event, or a brand. Twibbon allows users to visibly show their support for a cause by overlaying a small icon, or “Twibbon”, on their profile pictures on Twitter and Facebook. If you’ve been hanging around on Twitter for a while, you’ve probably noticed a few already: the red ribbon for World Aids Day, the Vancouver Canucks logo, and the IE 6 Must Die icon are just a few examples of successful Twibbons.
While Twibbons usually take up a small corner of your avatar, a little embellishment goes a long way. Think about it: when you’re stuck in traffic in a sea of cars, you probably don’t pay much attention to the cars around you, unless 1. It’s a Lamborghini, or 2. It’s got a sweet bumper sticker! Whether it’s a fish symbol, a Transformers logo, or a funny quote, people take notice. Now imagine hundreds or thousands of people sporting your “bumper sticker” on their avatars and how that would look on a Twitter or Facebook news feed!
The viral nature of Twibbon can help you increase your following and likes. Want to try it out for free? It’s pretty easy:
- Choose a Cause. What are you passionate about? It could be anything from a charity, an upcoming conference, your favourite holiday… pretty much anything! But be sure to check if a Twibbon has already been made for your cause.
- Design your own Twibbon. You can choose from the series of stock images that Twibbon provides, or open up Photoshop (or another graphics editing program of your choice) and create your own. Just make sure that it’s 200 x 200 pixels and that the background is transparent so that the rest of the profile picture is visible behind the Twibbon. Save it as a PNG.
- Create your Twibbon. Go to http://twibbon.com/create, choose to connect with either Facebook or Twitter, and allow access to your account (don’t worry, we checked for you, it’s safe
). Fill in your email, as well as the name and description of your cause. - Upload your Twibbon.
- Click “I just want a free campaign”. And tada! Your Twibbon is now created!
- Add your Twibbon to your profile picture. Position and preview your Twibbon and click “Show my support now!” The Twibbon will be added to your profile picture and Twibbon will post a tweet on your behalf to promote the cause.
Check out the quick one that we made for October 17 Media and add it to your profile picture if you <3 us: http://twibbon.com/join/October-17-Media
So go on, slap on your virtual bumper sticker… and be sure to share your causes with us!
Last week, October 17 Media had the pleasure of hosting a 3-hour social media workshop with the 
